marketing: Widgets and Whatsits and Signs Oh My!
- 03/12/08 03:59 AM
Here are some of the things you can do with this free sign generator site: I am hoping that if I post about it and share with you, I will remember to use it :) This site has over 500 sign makers and they can really drive a point home as you can see...
The list goes on and on. Have fun and do share...just one more I just made...too fun! Ps: This post had many links that the host company changed into just one...but they are still the best so don't let the lack of … (18 comments)
marketing: A Lesson in Marketing!
- 03/01/08 03:14 AM
Growing up in LA meant that you did your shopping within a one mile radius from your house. We did our grocery shopping, clothes shopping, went to the dentist and doctor on the corner and belonged to the closest church We were loyal to our local businesses and they trusted our loyalty and often laziness. Selma, Ca where I live now, is very much the same way. With a little more than 24,000 residents, I would say most of them grew up here, went to school with the local store owners, and a walk down the street is reminiscent of Mayberry … (12 comments)
marketing: If no one answers, hang up and move on till someone picks up!
- 05/01/07 01:03 PM
I know real estate agents that will answer their phones in the middle of their own birthday party, in the middle of their 25th anniversary dinner, and even in the middle of the night. Today I could not find a home stager in Seattle in the middle of the day. This is what happened...I sent out my monthly newsletter as usual and I received a call back message from one of my subscribers in the Seattle area, Kirkland to be exact. And it said "I need a stager for a new listing". OK, I guess he enjoys the information and tips that … (15 comments)
marketing: Does Asking for Business Feel Like Begging?
- 04/28/07 05:40 AM
Why is asking so difficult? Asking for business...does it feel like begging or a plea for help? Letting the neighborhood know that you have just staged or listed a home without knocking on their doors is with a beautiful picture postcard. Oh, I know you have thought about that or have done that before. But what better way to get the neighbors over to see the house you just staged in their neighborhood. You know they are all curious and they often come by just to satisfy their curiosity. This is not an actual sample...just an idea. But the actual photo of … (22 comments)
marketing: Home Stagers the "Go To" Professionals for Strapped Real Estate Industry?
- 04/14/07 05:26 AM
As quoted from the realestatejournal.com, First American CoreLogic, a provider of real-estate information, expects to see 1.1 million foreclosures nationwide over the next six to seven years as a result of jumps in monthly payments on adjustable-rate mortgages made from 2004 through 2006. What does this mean for home stagers? It means that there are some serious challenges to consider and how to position ourselves for the possibility of seriously neglected homes going on the market or newer homes that were never landscaped, or homes that have been vacant and vandalized.
In thinking ahead, what can we do to prepare? Putting together … (17 comments)
marketing: Complimentary Home Staging 1st Prize!
- 03/12/07 07:49 AM
I was just talking to an interior designer this morning about getting into the home staging business and you will meet her soon. Her name is Dannett West and as soon as she finishes her profile, I will welcome her so you all can introduce yourselves. She has been reading our posts for awhile and that is how she found me. The point of this post is for marketing purposes. As we were talking, I mentioned visiting her local RE agencies and setting up appointments for one of their weekly meetings as we have talked about many times here in the … (24 comments)
marketing: A Niche With An Itch...Tsunami Predicted!
- 03/06/07 03:12 AM
Foreclosures will be snapped up by investors in 2007-2008 and they are calculating their marketing costs right now. If you need a niche home stagers and re-designers, this one is up for grabs. According to the author of "The Millionaire Real Estate Investor", Dave Jenks, there is going to be a tsunami of foreclosures. "For the people who are pros at dealing with foreclosures and have the infrastructure of information and wherewithal...they will take full advantage of this." In 2006, a total of 1.2 million homes entered the foreclosure process, 42% more than 2005. RealtyTrac reported this month that the number of homes … (9 comments)
marketing: Read All About It; Opportunity for AR Home Stagers!
- 02/22/07 05:24 AM
San Francisco this summer! Start your diets now! Finish all your dental work and wrap up your marketing plan! Get ready to explode onto the scene at the Super Blogging Conference July something to August 1st. (I say July something because there is a typo in the announcement saying July 32 so we should get an update on that) I found out from Jeff Dowler's post but can' wait to get the word out. It is going to be an incredible opportunity for stagers to be counted as real estate professional. Use this post to group together those interested in going. … (11 comments)
It didn't matter to me that there wasn't a back door leading to the back yard. It didn't matter that the carpet was orange. It didn't matter to me that there were 40 windows I had to put window coverings on. The cost of those window treatments never entered my mind. It didn't matter that the house didn't have air conditioning. I was told it wasn't … (31 comments)
marketing: Overcoming the Objections of Home Staging
- 02/16/07 03:32 AM
Home Staging and Marketing come out of the same budget. Home sellers do not give marketing a second thought when they decide to sell their house unless it is an fsbo. A home seller's perception of marketing is the agent's job because that is what they do! "Why should we pay for that?" It is no wonder they are astounded when their agent tells them they need to get their own home MARKET READY! "What? That is not our responsibility, it is yours!" Home sellers expect to have to do some things like clear off the refrigerator, make their beds every morning, … (43 comments)
marketing: Another Way To Charge For Home Staging Services.
- 02/11/07 04:51 AM
Just to set the record straight, most of you already know that preparing a home for resale is something I did as "favors" for Realtors and/or client referrals and is not something I did as my core business. I realize that most stagers have gone through a training program that approaches this nitch as their full time business so my methods and your methods are very different. I can only share what I know works for me. First and foremost; I buy wholesale. In order to buy wholesale you need a resale license. When you have a resale license, you will … (9 comments)
marketing: Reverse Psychology and the Job Interview!
- 02/04/07 08:11 AM
Why do some people get the jobs and others don't? How are you at the job interview? When you walk into a real estate office... Are you nervous? Do you fidget? Do you stutter and stammer? Do you rock? Do you over-talk the person you are speaking to? Do you giggle or laugh too much Do you touch or hang on to whom you are speaking to? Do you stand too still and stiff? Do you stand too close?Do you repeat yourself? Do you say um a lot? Are you hoping you are liked?Do you grope for words just to fill … (11 comments)
marketing: Notes from the Visionary Leadership Summit Continued.
- 01/15/07 03:06 AM
Gina Dougherty from AR, her significant other, and me, sat down in the back row with our coffee in hand not knowing what to expect. The theme of the day was "The Inner Circle". The president of the Mark Victor Hansen organization introduced MVH and the show began. Before we knew it, MVH was having us draw happy faces on each other's index fingers. Okay, I know MVH likes to have fun but were we ready to deal with our reluctant inner child so early in the morning? Reluctantly, we drew them. I was worried about getting ink on our clothing but … (5 comments)
marketing: Notes from the Visionary Leadership Summit
- 01/14/07 03:01 AM
Mark Victor Hansen, author of One Minute Millionaire and co-author of Chicken Soup For The Soul Series, is a powerhouse of inspiration and had the room on its feet more than in their seats. He is funny, brilliant, and influential. He and his entourage of power hitters such as Roger Hamilton who is the author of 'Wink and Grow Rich', and Robert Allen, authour of Multiple Streams of Income, are out to change the world. Their plan is to create millionaires and those millionaires in turn donate to charities. Their goal is to stamp out poverty. Count me in Mark. I … (10 comments)
marketing: Never Judge a Book by Its' Cover.
- 01/09/07 02:15 PM
As hard as that is to do in this business, you just never know who is going to be the springboard to your success. Case in point #1 - One day I was looking through some furniture catalogs in the design studio and I see these hairy legs walk by in worn shoes and a skirt draping below the knee. I said to myself "she must be a homeless person who has come inside to get out of the heat. I looked up and asked the woman if I could help her. She asked if we could help her replace an … (3 comments)
marketing: Home Stager's are the Merchandiser's of Previously Owned Homes!
- 01/03/07 05:23 AM
Would Nordstrom's Department Stores ignore their window dressings? No, they hire window dresser's full time to draw the attention of passersby to lure them into the store. They know how important merchandising is to the retailer. Once in the store, would Nordstrom's have stacks of inventory in boxes and rows of wrinkled clothing leaning against the walls, inaccessible to their potential customers? No, that would be a bargain hunter's paradise though! Is Nordstrom's a discount store? No! They are in the business of selling fashion and lifestyle! Their isles and displays are well thought out and designed to sell their merchandise. … (24 comments)
marketing: The difference between an Interior Designer, Interior Decorator, and Home Stager
- 12/23/06 03:13 PM
I have been asked this question a lot lately so I thought I would shed some light on the subject - briefly of course. An interior designer is anyone who has a degree in interior design or has a minimum of 11 years in the field as an interior decorator. They are qualified to work with architects and contractors in manipulating blue prints, floor plans, electrical, plumbing, etc. An interior decorator is anyone who decorates interiors. They are qualified to design and execute window coverings, furnishings, wall treatments, and all surfaces. They usually purchase wholesale and sell at retail or work in … (11 comments)
marketing: Home Staging creates the emotions that sell a house
- 12/19/06 01:30 AM
We all grow up with a dream home in our hearts. Those dreams are real to us and we spend our lives looking to fulfill them.What did you dream about when you were a child...was it a dream home with a white picket fence? What did you want as a teenager as soon as you could afford it...your own place with room to entertain all your friends? What is the first thing that you think about if you won the lottery...buy that big house that you've been driving by for years with the pool and spa or the 500 acre ranch or … (13 comments)
marketing: Is there a new direction in Home Staging?
- 12/10/06 01:10 PM
I have been working very hard the last couple of years promoting the Benefits of Home Staging to real estate agents, for sale by owners, and homeowners in general via the Internet. Thanks to television the world of redesign, updating, and makeovers for the do-it-yourselfers is big. But home staging is developing a stigma that I am becoming concerned about. Since I have joined Active Rain and am reading gazoodles of posts from every arena, I am starting to see a pattern. There are still areas of the country where Home Staging is barely a whisper, and where it is a … (2 comments)
marketing: Elements that go into the Point of Sale!
- 12/09/06 03:48 AM
What is the Point of Sale in any situation? It is the place where the sale is made. For a house that is for sale it is first and foremost the star and all that went into the moment of viewing takes a back seat to the emotions that are felt at that moment. What has gone into it? The lives of the home sellers and what has led to the decision to sellThe real estate agents education, knowledge, and experienceThe condition and marketability of the homeThe person or family that is looking for a that homeThe point of sale presentation for the transaction (transferrence of emotions) … (2 comments)
Here are some of the things you can do with this free sign generator site: I am hoping that if I post about it and share with you, I will remember to use it :) This site has over 500 sign makers and they can really drive a point home as you can see...
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