real estate marketing: Waterfront with a dock and this is the picture? - 11/12/13 05:45 AM
So, I have seen bad pictures in listings before, but this one made me spout off.  Sometimes pictures include an unmade bed, a dirty kitchen, kids' toys strewn, or the like.  But a picture of a garage door? But not even the whole door.

And this is a picture that the licensee hopes will help sell this waterfront with a dock.  Was the dock covered with geese? Were there too many boats on it? Was the water so low or so high that it made the dock look uninviting? And what is on the other part of the garage door anyway?
It is pretty … (2 comments)

real estate marketing: The Bottom Of The Real Estate Market Is June 2011! - 06/20/11 01:01 PM
That is a pretty big title. There better be data to support it. So is data from Harvard good enough?
Harvard has produced a report that indicates that the bottom is here. Realtor.org Magazine has an article this month that says 16 million housing units are needed to meet housing needs in the next ten years. This will be a faster pace than the decade leading up to the latest bust. So where can the report be found?
Here's the report: http://www.jchs.harvard.edu/publications/markets/son2011/son2011.pdf
So why does one report indicate The Bottom Of The Real Estate Market!? If the growth forecasted is realistic, … (0 comments)

real estate marketing: HEY SELLERS!!! BUYERS Are Already IN This Market!!! GET THERE YOURSELF!!! - 08/20/10 03:39 AM
If you are a seller of real estate, and your property is still on the market after longer than the average SOLD property in your market segment, you are chasing the market - DOWN ! The statistics for whether prices are going up, down, or remaining the same, are open to interpretation.  But lets face it - BUYERS HAVE THE MONEY.  If you have had your property on the market longer than the others you are CHASING THE MARKET DOWN.
If you think I am just being negative - here is a new example of a statistic that Buyers are relying … (1 comments)

real estate marketing: Who Are The New Buyers, "The NEOs", The New Affluent Buyer? - 05/12/10 01:45 AM
As in all economies, studies are being produced that work hard at identifying who is buying, and how are they thinking. There is a new designation of buyer. They are called NEOs or the New Affluent. Are you one? Are you working with any? 
The new affluent buyers are content with who they are, and not dependent on who their parents were. They research and accept useful pointers from experienced full-time professionals in any area they are making decisions in. They understand that the Internet is full of mis-information and sales tactics.
They prefer verifiable information, prefer to benefit from the experience of … (4 comments)

real estate marketing: Is "Mark To Market" why they aren't lending? - 03/12/09 05:27 AM
It seems that because of Mark to Market, some of the bail out money given to banks has only helped re-balance their out of balance ratios.  They still can't make new loans because that would cause their ratios to move out of balance again.  The ratios I am speaking of are the deposits to loans ratios every bank is required to maintain.  Those ratios are for banks like the old 28/36 ratios were in the old days for buying real estate.  Less than 28/36 meant you were a buyer.  29/37 meant you were out of balance.
Simply put, "Mark To Market" … (6 comments)

real estate marketing: The average agent works in five towns. - 02/15/09 04:46 AM
I have been looking at the websites of real estate agents from all over the country for over 9 years, and I have found that most agents actually work in only five towns.  The towns are their own, and those directly to the north, south, east, and west of their own town.  This of course makes sense because that is usually a lot of property to cover and learn.
Some web sites I have seen, list every town in the county.  Oathers include every town in the state in their list.  For small states like Rhode Island or Delaware, that may … (10 comments)

real estate marketing: An interesting legal case in Boston. - 01/23/09 12:01 AM
This is for brokers more than people looking for real estate who may be reading my personal blog.  Although, it is an interesting glimpse into some of what is going on in the real estate business apart from listing and selling property.
There is an interesting legal case in Boston MA.  As I understand it, a website has gone from being a place for posting listings to a full fledged real estate company.  Some of those who invested in the site were existing real estate companies.  They were blindsided by the switch from domain to real estate company.
Why is this … (26 comments)

real estate marketing: Insurance for Houses on a Lock Box - Another new insurance cost. - 01/20/09 04:34 AM
It must be insurance month.  The other day I posted about a new insurance product specifically for open houses.  Today I see one about lock boxes.  Although I agree that placing a listing on a lock box has some risks, I haven't seen an insurance offering for listings on a lock box before.  I don't use lock boxes, so I am not so worried about the insurance.  But, having a few listings on lock boxes listed by other companies can make showing homes a little easier.
The electronic lock boxes were tried here, but never took off.  We accompany all our real estate … (4 comments)

real estate marketing: An Insurance Policy For An Open House? - 01/19/09 03:06 AM
Open houses require attention by the attending agent that goes beyond letting customers walk through the property.  Now, I have received an advertisement from an insurance company offering an insurance policy for open houses.  This type of policy may have been available for awhile, but I haven't seen one offered before.  If I hadn't already curtailed my open house activity here in Falmouth MA, here is the encouragement to do so.
I have often been at an open house where more people than I can personally manage arrive and tour the home.  This takes a great awareness of what is in … (9 comments)

 
Associate Broker Falmouth MA Cape Cod Heath Coker, Heath Coker Robert Paul Properties Falmouth MA (http://www.CapeGroup.com & http://www.REindex.com) Rainmaker large

Associate Broker Falmouth MA Cape Cod Heath Coker

Heath Coker Robert Paul Properties Falmouth MA

Falmouth, MA

More about me…

http://www.CapeGroup.com & http://www.REindex.com

Address: 279 Main St, Falmouth, MA, 02540

Mobile: (508) 548-8888

Office: (508) 540-9800

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National/Local real estate topics, Cape Cod and the Internet. Cape Cod real estate company; and a national real estate web site REindex.com, The Site Engine® for other listing agents/brokers at no cost to them. I make a living listing and selling real estate on Cape Cod.
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