RECENT BLOG POSTS
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Homeowners are notoriously optimistic when it comes to the market value of their homes. Real estate professionals have the task of educating prospective sellers about the realistic price range their property will command. Yet when the comps fail to support a desired price point, the seller may re...
06/24/2019
Night owls, rejoice! Gmail is unrolling new features that will make it possible to schedule your emails. This is good news for real estate agents, who are often catching up on email during the wee hours. Here's the latest in Gmail functionality!First, please note that there isn't an exact roll-o...
04/07/2019
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On March 12, 2019, Google quietly made a new round of algorithm changes that took webmasters by surprise. In a survey by Search Engine Land, 58% of SEO professionals and website owners said they experienced a "negative impact" from the latest algorithm changes. Google periodically makes algorithm...
03/28/2019
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Studies by Adestra and DMA Insights show that email marketing remains an effective way to reach consumers. In fact, email beats social media when it comes to reaching your intended audience! This is because complex social media algorithms limit organic reach, while the majority of emails reach th...
03/16/2019
Video is a must-have in your real estate social media strategy! According to Forbes, over 500 million Facebook users watched videos in their news feeds every day! Projections by Cisco predict that online videos will constitute over 80% of all consumer internet traffic by 2020. For best reach, you...
03/12/2019
Whether you manage your social media pages yourself, or you outsource their management, you might ask yourself if maintaining your social media presence is worth the time or expense. Much of the frustration agents feel is directly related to the lack of definitive "return on investment" in the so...
03/01/2019
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At most recent count, the global population of high net worth individuals was estimated at about 15 million people. To be defined as a high net worth individual, one must possess investible assets of at least $1 million, excluding personal assets, such as a primary residence, collectibles and con...
02/27/2019
When someone finds your real estate website in a Google search, and clicks on your site link, does it give your website an automatic SEO boost? The impact of click through rates (CTR) on search engine ranking has been debated for years. Here's why the debate rages on - and what Google has confirm...
02/27/2019
Remember when all you had to worry about, was your real estate website showing up on the first page of Google? Those were the days! The SEO game is changing again as Amazon Echo (Alexa), Google Home Mini and Apple HomePod (Siri) and Cortana worm their way into residences throughout the U.S.By the...
02/12/2019
When is the last time you sent out a thank-you card or note? If it's been a long time, don't feel bad! A University of Texas study of 334 people found that most of them felt awkward about writing and sending thank-you notes. Yet this simple gesture is very important for both you and the gift-give...
01/07/2019