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Inman News recently posted an insightful article about client retention, noting that only 25% of real estate clients use the same agent for their next transaction.Another challenge is the fact that most real estate clients are infrequent customers, buying or selling a home only every 7 years or s...
Real estate agents love email as a marketing tool - and for good reason! Email remains an effective way to reach prospects and clients, and stay top-of-mind. Outbound email campaigns can also help you convert leads into active clients!However, email can be a double-edged sword, commanding your at...
Just how important are online reviews? According to Entrepreneur magazine, a 2014 survey shows that 88% of consumers used online reviews when evaluating a product, business or service.Among surveyed consumers, 72% of them were more likely to trust a business that had positive reviews!Most often, ...
While it's relatively easy to obtain a real estate license, establishing and growing your business can be a difficult challenge! We have some important tips to help you launch your real estate career, gained from our own experience in helping new agents as well as top producers.1. Join the right ...

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