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There are a number of excellent books on negotiation and sales. Most real estate agents are familiar with classics like, "How to Win Friends and Influence People" by Dale Carnegie and "How to Get What You Want" by Zig Ziglar. There's scores of others. But sometimes, we find the best advice in une...
As you may recall from our prior blog posts, smartphones have won the Internet. The majority of emails are read from a mobile device, and apps are becoming the primary way that consumers access web content.Creating web content for smartphone viewing may not be intuitive to real estate agents. For...
In the age of digital marketing, it's easy to overlook tried-and-true methods of staying in touch with leads and past clients. In a recent article published by Inman News, Deidre Wollard explained why postcards should be part of your real estate marketing. We're sharing the highlights here, along...
Email campaigns are a great way for real estate agents to stay top-of-mind with past clients and new prospects. But in order for an email campaign to be successful, the messages must be of value to the reader!Unfortunately, in the quest for better click-through rates or lead conversion, agents ca...

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