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On March 12, 2019, Google quietly made a new round of algorithm changes that took webmasters by surprise. In a survey by Search Engine Land, 58% of SEO professionals and website owners said they experienced a "negative impact" from the latest algorithm changes. Google periodically makes algorithm...
Studies by Adestra and DMA Insights show that email marketing remains an effective way to reach consumers. In fact, email beats social media when it comes to reaching your intended audience! This is because complex social media algorithms limit organic reach, while the majority of emails reach th...
Video is a must-have in your real estate social media strategy! According to Forbes, over 500 million Facebook users watched videos in their news feeds every day! Projections by Cisco predict that online videos will constitute over 80% of all consumer internet traffic by 2020. For best reach, you...
Whether you manage your social media pages yourself, or you outsource their management, you might ask yourself if maintaining your social media presence is worth the time or expense. Much of the frustration agents feel is directly related to the lack of definitive "return on investment" in the so...

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