carrie gable ceo realsupport inc: Does One Home Pricing Strategy Fit All?
- 06/24/19 08:17 PM
Homeowners are notoriously optimistic when it comes to the market value of their homes. Real estate professionals have the task of educating prospective sellers about the realistic price range their property will command. Yet when the comps fail to support a desired price point, the seller may react by dismissing the information - and sometimes, dismissing the agent!
Winning the listing in such cases requires giving the seller a sense of control, while keeping the price discussion in reality. Here's a strategy we saw in Residential Specialist magazine a couple years ago, with our own two cents thrown in!
During the listing presentation, give … (1 comments)
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Homeowners are notoriously optimistic when it comes to the market value of their homes. Real estate professionals have the task of educating prospective sellers about the realistic price range their property will command. Yet when the comps fail to support a desired price point, the seller may react by dismissing the information - and sometimes, dismissing the agent! 
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