content marketing: Effective Content Marketing for Real Estate
- 11/29/15 05:15 PM
Several weeks ago, we posted an introduction to content marketing in our prior blog post, “The Basics of Real Estate Content Marketing.” While the concept of content marketing is simple, we sometimes find real estate professionals sharing volumes of information without having a strategy in place. We’re going to share in-depth advice to help clear things up! First, let’s talk about creating an effective content marketing strategy. To create a good content plan, you must know who you are trying to reach, and know what you have to offer. For example: Who is your ideal audience? (luxury home clients, investors, vacation … (2 comments)
content marketing: The Basics of Real Estate Content Marketing
- 10/26/15 09:07 AM
Creating an effective content marketing strategy begins with understanding what content marketing is. Simply put, content marketing for real estate involves using local information and entertainment to promote your brand online. Content includes audience-relevant blog and social media posts, articles, e-books, infographics, videos and photos. Marketing this content means publishing it on your branded websites, blog sites and social media pages. Content marketing gives the public a reason to visit and return to your sites, while edifying your expertise and online reputation. To put it another way, think about the expression "you are what you eat." With content marketing, you are what you post! Content marketing has become an integral part of business strategy across all industries. According … (1 comments)
Several weeks ago, we posted an introduction to content marketing in our prior blog post, “The Basics of Real Estate Content Marketing.” While the concept of content marketing is simple, we sometimes find real estate professionals sharing volumes of information without having a strategy in place. We’re going to share in-depth advice to help clear things up! 
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