content marketing strategies: Effective Content Marketing for Real Estate
- 11/29/15 05:15 PM
Several weeks ago, we posted an introduction to content marketing in our prior blog post, “The Basics of Real Estate Content Marketing.” While the concept of content marketing is simple, we sometimes find real estate professionals sharing volumes of information without having a strategy in place. We’re going to share in-depth advice to help clear things up! First, let’s talk about creating an effective content marketing strategy. To create a good content plan, you must know who you are trying to reach, and know what you have to offer. For example: Who is your ideal audience? (luxury home clients, investors, vacation
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