media recognition for real estate: 6 Ways to Win Local Media Exposure in 2016!
- 12/27/15 06:46 PM
Leveraging local media enables you to demonstrate leadership in real estate and build authority for your personal brand. For example, long before she was a “Shark Tank” celebrity, Barbara Corcoran broke into New York City media by sending her real estate newsletter to every journalist in the newspaper – including the sports editor! While that particular approach may backfire today, Ms. Corcoran’s market observations were taken with due seriousness at the time. When the media embraced her authority and published her findings, it helped launch her brand to the top. Here are 6 ways you can win local media exposure in 2016!
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