personal branding: Defining Your Unique Value Proposition
- 11/14/16 05:29 AM
As a real estate agent, standing out from competitors is a top priority. This is especially true in a market environment where listings are few and far between. With the slice of pie getting smaller, and more agents showing up at the table, what can you do to protect your business, and grow your market share? Inman recently addressed this in an article by Toby Salgato, and it gives us a starting point for the conversation. Here is a highlight, along with our own advice! To set yourself apart, you must determine your unique value proposition, and then market it consistently. … (1 comments)
personal branding: What Does Your Online Reputation Say About You?
- 10/11/16 06:13 PM
Warren Buffett once said, "It takes 20 years to build a reputation and five minutes to ruin it." In today's online world, a reputation can be built more quickly, but it can be destroyed in seconds! In a prior post, we discussed why real estate agents must monitor their online reviews, and shared how to respond to negative comments. Now we have some additional points for you from Entrepreneur magazine, along with our own insights! Perception of Your Personal Brand = Your Reputation According to executive survey results published in Entrepreneur: Reputation damage is the #1 risk concern for business executives around the world. 88% … (2 comments)
personal branding: Find Your Profitable Niche in Real Estate
- 06/22/15 04:06 PM
As the real estate market picks up steam, real estate classes pick up students! Competition among real estate agents is intensifying, and will not slow down for the foreseeable future. On another front, market gains make home sales look "easy" - giving rise to more sale-by-owner services and discount brokerages. Meanwhile, technology has become a great equalizer. MLS listings are syndicated; real estate information is ubiquitous. With all these challenges to your income, how do you get a larger slice of a shrinking pie? Having a unique value proposition that differentiates you and your services is the first line of defense. Agents often present … (0 comments)
personal branding: 5 Tips for Being a Positive Reflection of Your Business!
- 05/03/12 07:39 AM
When it comes to business, most of us are aware of the part that our personal appearance and presence will play in people’s opinions of us. Whether we like it or not, how we portray ourself gives off a strong first impression and can end up making or breaking whether a potential client decides to work with us.
Imagine this: you’re looking to sell and set up a time to meet with an agent who wants to list your home. You’re waiting at a local coffee shop and arrived early to make sure you didn’t keep them waiting. Five minutes … (3 comments)
As a real estate agent, standing out from competitors is a top priority. This is especially true in a market environment where listings are few and far between. With the slice of pie getting smaller, and more agents showing up at the table, what can you do to protect your business, and grow your market share?
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