real estate marketing: Does One Home Pricing Strategy Fit All? - 06/24/19 08:17 PM
Homeowners are notoriously optimistic when it comes to the market value of their homes. Real estate professionals have the task of educating prospective sellers about the realistic price range their property will command. Yet when the comps fail to support a desired price point, the seller may react by dismissing the information - and sometimes, dismissing the agent! 
Winning the listing in such cases requires giving the seller a sense of control, while keeping the price discussion in reality. Here's a strategy we saw in Residential Specialist magazine a couple years ago, with our own two cents thrown in!
During the listing presentation, give … (1 comments)

real estate marketing: Prepare Your Real Estate Content for Voice Search - 01/30/19 05:15 AM
Remember when all you had to worry about, was your real estate website showing up on the first page of Google? Those were the days! The SEO game is changing again as Amazon Echo (Alexa), Google Home Mini and Apple HomePod (Siri) and Cortana worm their way into residences throughout the U.S.
By the year 2020, it's predicted that over 21 million of these "smart speaker" personal assistant devices will be in use, with 50% of all Internet searches being conducted through voice-activated commands. 
With voice-activated search, the personal assistant device generates one top result in the audible response. How the assistant chooses the … (0 comments)

real estate marketing: Home Buyers Are Not Leaving the Market - 10/11/18 10:45 PM
Home buyers may be taking a step back from the market, but there's good reason to believe it's a temporary break and not a long departure. A recent online poll by MSN asked prospective home buyers if they were more or less likely to buy a home because of interest rates hovering around 5%. 
The question was framed as follows, with respondents asked to choose one answer: 
"Do interest rates of 5% make you..."
Less likely to buy a house More likely to buy a house No change to plans Don't know The survey garnered 245,566 responses.  Here's how the answers shook out:
The majority of respondents, … (2 comments)

real estate marketing: Emotions and Real Estate Decisions - 09/27/17 04:51 PM
Real estate is a people business - which means it's an emotional business! This is no surprise to real estate agents who have been both coaches of encouragement and shoulders to cry on for their clients. While some clients apply a good deal of logic and pragmatism to their real estate decisions, science tells us that the decision-making process itself is largely emotional.
In fact, neuroscientist Antonio Damasio found that brain-damaged patients who lacked emotion often struggled with basic decisions, despite having solid reasoning skills. The lack of an emotional stake in any given matter can lead to apathy, indecision, and inaction.

real estate marketing: How a Way with Words can Win a Listing - 07/25/17 03:03 AM
If you use scripts in your real estate business, you may already be familiar with assumptive language. In a nutshell, using assumptive langauge means giving your prospective seller easy ways to say "yes" to you!
For example, when you call your prospective seller, he or she may already be a bit on the defensive; potentially interested in selling, but not ready to commit to a particular agent or timeline. Pushing this type of lead into an appointment-or-else choice can result in a fast "no."
But if you ask that same prospect an open-ended question, it allows conversation to develop. Something like, … (1 comments)

real estate marketing: When Will Real Estate Investors Sell Their Properties? - 04/22/17 09:12 PM
You’re familiar with these expressions – what goes up, must come down. Trees don’t grow to the sky forever. Yet residential real estate investment is red hot, with no signs of slowing down. Investors who grabbed single-family homes at bargain prices during the Great Recession are raking in handsome rental incomes, enjoying cash flow while building equity.
The media continues to promote the idea that being a landlord is a no-fail path to riches. This view is bolstered by the fact that historically, real estate performs well. (As long as one remembers that you make money when you buy wisely!)
As the … (1 comments)

real estate marketing: 4 Traits of Lucky People - 01/30/17 05:25 PM
Just about everyone has heard this quote, often attributed to Thomas Jefferson: “I am a great believer in luck. The harder I work, the more I have of it.”
Certainly, being “lucky” in business takes a good deal of effort! With this in mind, are you doing the right things to bring luck to your real estate career?
Consider the findings of Professor Richard Wiseman of the University of Hertfordshire. An experimental psychologist, Wiseman is best known for his research and publication on the phenomenon of luck. His three books, The Luck Factor, Quirkology and 59 Seconds, have topped best-seller lists … (6 comments)

real estate marketing: The Power of Postcards for Real Estate Agents - 06/12/16 06:45 PM
In the age of digital marketing, it's easy to overlook tried-and-true methods of staying in touch with leads and past clients. In a recent article published by Inman News, Deidre Wollard explained why postcards should be part of your real estate marketing. We're sharing the highlights here, along with our own research and suggestions!
When it comes to direct mail, postcards are preferred by consumers. According to the Direct Mail Association, a 2013 survey shows that 50.9% of consumers found postcard marketing pieces "useful." Information sent via postcard was deemed more useful than letter-sized pieces of mail, or mail sent in oversized … (5 comments)

real estate marketing: 9 Rules of Writing Real Estate Emails - 03/17/16 08:16 PM
It’s hard to believe, but web-based, “free” consumer email has been around for about 20 years! Remember the screeching, dial-up modems and clunky desktop computers we once used to read it? Times have changed, and now we commonly read emails from our smartphones.
With that in mind, today’s email messages need to be short, clear and purposeful. To help you update your email writing skills, we’re sharing some great tips from Inc. magazine, along with suggestions of our own!
1. Use speech recognition to create short messages. If you’ve been avoiding your speech recognition app, invest a little time practicing with it. … (3 comments)

real estate marketing: Confidence Builders for New Real Estate Agents - 02/28/16 06:58 PM
Real estate is competitive field, and new agents have it tough. Establishing your personal brand in a crowded market takes more than advertising – it takes confidence! How you handle your leads, phone calls and meetings can determine whether someone does business with you.
To help you, we’re sharing some tips we found on Business Insider, and we’re including our own examples!
1. Project calm and confident body language. Make phone calls while standing. Smile! Avoid making calls while multi-tasking. Pay full attention to the person you are speaking with. When meeting with clients, make eye contact and display enthusiasm. During your … (3 comments)

real estate marketing: 6 Ways to Win Local Media Exposure in 2016! - 12/27/15 06:46 PM
Leveraging local media enables you to demonstrate leadership in real estate and build authority for your personal brand. For example, long before she was a “Shark Tank” celebrity, Barbara Corcoran broke into New York City media by sending her real estate newsletter to every journalist in the newspaper – including the sports editor!
While that particular approach may backfire today, Ms. Corcoran’s market observations were taken with due seriousness at the time. When the media embraced her authority and published her findings, it helped launch her brand to the top.
Here are 6 ways you can win local media exposure in 2016! … (0 comments)

real estate marketing: Effective Content Marketing for Real Estate - 11/29/15 05:15 PM
Several weeks ago, we posted an introduction to content marketing in our prior blog post, “The Basics of Real Estate Content Marketing.” While the concept of content marketing is simple, we sometimes find real estate professionals sharing volumes of information without having a strategy in place. We’re going to share in-depth advice to help clear things up!
First, let’s talk about creating an effective content marketing strategy. To create a good content plan, you must know who you are trying to reach, and know what you have to offer.
For example:
Who is your ideal audience? (luxury home clients, investors, vacation … (2 comments)

real estate marketing: Handwritten Notes and Cards put Human Touch in Real Estate Marketing - 11/16/15 09:22 AM
We often talk about the value of technology in real estate marketing, and the advantages you can enjoy with systems and automation. However, there’s a very old-fashioned technique for building your real estate business that should not be neglected: the human touch of handwritten notes.
As we head into the holiday season, take this opportunity to reach out to your past clients and express your appreciation for their business and their referrals! Remember your clients, and they will remember you!
Here’s some classic suggestions from Inman News about using handwritten notes year-around, along with advice of our own!
Keep a stockpile of thank-you notes, … (1 comments)

real estate marketing: Why Real Estate Agents Need Online Reviews - 09/14/15 04:01 PM
Just how important are online reviews? According to Entrepreneur magazine, a 2014 survey shows that 88% of consumers used online reviews when evaluating a product, business or service.
Among surveyed consumers, 72% of them were more likely to trust a business that had positive reviews!
Most often, consumers are turning to online reviews for public opinion on restaurants, medical providers, hotels and car dealers. According to review analytics by BrightLocal, online reviews for real estate agents represents a modest, but growing segment, with 12% of consumers using online reviews to choose real estate services.
Positive online reviews help provide name recognition, professional reputation and new business. … (0 comments)

real estate marketing: Top 5 Tips for Managing Your Online Reputation - 08/03/15 02:21 PM
According to a consumer survey by, 76% of consumers use online reviews when evaluating a local business. What will prospective real estate clients find out about you with an online search?
Unless you're actively managing your online reputation, you could be unpleasantly surprised by what bubbles up to the top!
Fortunately, there are simple ways to establish and manage content that will enhance your professional image. We're sharing a few good tips from Entrepreneur, along with some advice of our own!
Use visual content to tell your story. Sites like Pinterest and Instagram are great places to start. Use photos to convey lifestyle branding … (4 comments)

real estate marketing: Find Your Profitable Niche in Real Estate - 06/22/15 04:06 PM
As the real estate market picks up steam, real estate classes pick up students! Competition among real estate agents is intensifying, and will not slow down for the foreseeable future.
On another front, market gains make home sales look "easy" - giving rise to more sale-by-owner services and discount brokerages. 
Meanwhile, technology has become a great equalizer. MLS listings are syndicated; real estate information is ubiquitous.
With all these challenges to your income, how do you get a larger slice of a shrinking pie?
Having a unique value proposition that differentiates you and your services is the first line of defense. Agents often present … (0 comments)

real estate marketing: 7 Ways to Market to Home Sellers! - 03/23/15 02:01 PM
Need more listings? Do more marketing!
Home inventory remains below normal in many areas of the country, challenging home buyers and pushing up prices. Meanwhile, improving market conditions have drawn new real estate licensees to the business.
With more agents seeking the same slice of pie, it's essential to market yourself!
7 ways to market yourself to potential home sellers:
1. Leverage your professional network. You know plenty of mortgage lenders, contractors and home service providers, but when is the last time you leveraged those relationships? Think about co-branding opportunities: everything from link exchanges on websites, to social media interaction, … (1 comments)

real estate marketing: Remarketing for Real Estate - What Is It and How Does It Help? - 10/29/14 02:30 PM
Competition within the real estate industry is fierce and out-spending your competitors can seem like an impossible task. Large real estate franchises spend enormous sums of money to keep their brand at the forefront of consumers’ minds and are constantly competing to be the biggest, the best and the most lucrative brokerages in the country. Fortunately, real estate marketing doesn’t have to be the daunting, expensive dark cloud looming over your office. Any real estate professional can have high-impact, global-quality marketing that is strategically targeted to your audience – All within your own budget. With a little research and a knowledgeable … (1 comments)

real estate marketing: The Importance of the Real Estate Newsletter! - 08/18/14 12:14 PM
With online marketing and social media becoming larger and more sophisticated means of communication, it is oftentimes easy to forget the importance of traditionals ways of marketing. While some forms of traditional marketing are out-dated and no longer offer the same return on investment, newsletters have long been a great way to keep in touch with clients and prospects. Additionally, our Real Estate Virtual Assistant team is very well-versed in the various programs and applications that can create and launch your newsletter virtually. When building your next newsletter, whether you send them on a bi-weekly, monthly or even quarterly basis, here … (4 comments)

real estate marketing: What is Image Branding, and How Can It Help You? - 08/03/14 12:36 PM
Our Real Estate Virtual Assistant team takes pride in staying on top of the latest technology and tools available to real estate professionals, as well as implementing new and innovative ways to help you work smarter. One of the newest and coolest programs for real estate professionals allows you to personally brand each and every listing photo with your name, your picture and your contact information. Imagine your listing on, Trulia, Zillow and other major real estate websites - With YOUR information branded right onto the main listing image. Your contact information will be easily visible to potential buyers perusing … (0 comments)

RealSupport,  Inc.,  - Virtual Real Estate Marketing  (RealSupport Inc.) Rainmaker large

RealSupport, Inc.

- Virtual Real Estate Marketing

Schaumburg, IL

More about me…

RealSupport Inc.

Address: 1930 Thoreau Drive, Suite 175, Schaumburg, IL, 60173

Office: (847) 705-1655

Email Me




RSS 2.0 Feed for this blog