real estate marketing: Corefact Marketing Systems - Some Innovative Ways to Keep in Touch with Your Leads - 11/02/09 11:46 PM
I have seen a lot of drip direct marketing campaigns, but this one seems different. While Corefact offers the usual just listed, just sold, Happy Holidays postcards, it also offer a lot more. In particular, what caught my eye were the following custom series of cards:

Home Estimate Series:The home estimate series provides homeowners with the usual call-to-action - an offer for a free value of their home - nothing new here. What is new, and pretty amazing is the map on the card of their neighborhood that displays current market activity. 
Local Expert Series:This series … (2 comments)

real estate marketing: Zillow has Jumped on the Social Networking Bandwagon! - 10/27/09 06:45 AM
I know most of you post your listings on and hopefully have your profiles in the directory on the site as well (If you don't - it's easy - sign up here). Zillow is now offering the ability to add your social networking links to your profile - and the best part is they display them in a great little social networking package - see below!

This is quick and easy for you or your virtual assistant to implement as well! People are looking on these social networking sites, so why not take advantage! Simply follow the steps below:

real estate marketing: Tracking the Effectiveness of Your Craigslist Ad Just Got Easier - 10/15/09 02:09 AM
Craigslist has become a very powerful tool for many real estate professionals.  We typically recommend posting your listings to Craigslist.  It is also a great place to post events like Home Buyer Seminars, general ads like “Receive a FREE Market Analysis of Your Homes Value”, and even for recruiting new agents.
As Real Estate Virtual Assistants, the online marketing efforts that we implement can be pretty extensive.  At RealSupport, we provide package pricing per listing for listing marketing and we are often asked to recommend the best sites for advertising our client’s listing.  I’m a big believer in Craigslist (however, I … (7 comments)

real estate marketing: Wordless Marketing Creates Strong First Impressions! - 10/14/09 05:43 AM
We all know the saying a picture is worth a thousand words, which we would all agree to be true.  Seeing a single picture can evoke strong emotions or take you somewhere else entirely- and that’s powerful!  So, knowing this to be the case; let’s talk about real estate photography.
You may have the most creative and top-notch marketing strategies.  You may have a monthly budget that far exceeds other agents in your area and may have the upper hand on ad placement.  However, if the pictures are low quality- it can deter buyers quickly. 
Think of the pictures of the … (3 comments)

real estate marketing: Crisp Fall and Winter Marketing Ideas - Stay in Front of Your SOI w/Mailings & Giveaways! - 10/14/09 04:19 AM

Fall is the time when everybody comes a little closer together.  It's a little colder, the days are a little shorter and it's full of family gatherings and celebrations. There are so many opportunities to remind your clients who you are - and maybe make them feel like you’re a part of their family too. Below are a few ideas to stay in touch with your current and past clients this month: Tips To Prepare Your Home for Fall/WinterWith the fall of that first leaf comes the cloud of winter chores that hangs over your head. There are a lot … (4 comments)

real estate marketing: Google AdWords - What is it and How to Get $100 Worth of Google AdWords FREE - 10/13/09 07:58 AM
Google AdWords is offering a great promotion for new users - $100 in Google AdWords FREE - but it expires Friday, October 16th, so if you are going to take advantage, you must do it this week!What is Google AdWords?Google AdWords is a pay per click service on Google. In other words, you only pay when your ad is clicked, not each time it is displayed. The way it works:
You (or your Virtual Assistant) create your ads:You create ads and choose keywords, which are words or phrases related to your business. You can get keyword ideas free from Google … (4 comments)

real estate marketing: Zillow Showcase Ads - Are They Effective? - 08/26/09 09:11 AM
In case you aren’t familiar with Zillow Showcase Ads, they are ZIP-code targeted ads that can be updated at any time. Showcase Ads are very effective for agent advertising.
Zillow makes money by selling ads on the site. But, to be a successful media company, they need to make sure their customers are realizing success with their ads.
It is important to look at what the best-performing ads look like, and the lowest performing, because ad content is crucial to performance.
Actually, these findings can apply broadly to any advertising campaign, not just those on Zillow!
LISTING ADS PERFORM A … (0 comments)

real estate marketing: Point2 Agent now offering spam control for your web forms - 08/25/09 06:06 AM
Spammers are clever and Point2 Agent is pro-active.  Spamming has become even more of an issue lately as spammers have decided to use online forms on Point2 Agent websites to spam their members. 
Point2 Agent has been made aware of the spam issues via phone calls coming into their Customer Care Team and messages posted to their Message Board.
Point2 Agent is pleased to announce that they now offer spam control on your web forms from reCAPTCHA.
This feature was released last Thursday and is available for all members to turn on in your Point2 Agent websites. 
By default, reCAPTCHA will be … (0 comments)

real estate marketing: Twitter Tip - Building Invaluable Relationships on Twitter to Support Your Business - 08/21/09 02:38 PM
 We’ve all heard of it by now and many have started using it. Twitter is one of the fastest growing social media websites, increasing 1,928% in 1 year from 1 million visitors in June 2008 to 21 million in June 2009. Wow. There are many ways to utilize Twitter!  (Note: A Tweet is a status update consisting of no more than 140 characters.) Posting a tweet about yourself can seem intimidating at first, so let’s just forget about posting a “status tweet”.  I’m going to focus on one unique way to put Twitter to work for you.Yes, I know we all … (1 comments)

real estate marketing: Your Bi-Weekly Bright Idea Update from RealSupport! - 08/10/09 02:57 AM

real estate marketing: Your Bi-Weekly Bright Idea Update from RealSupport! - 07/23/09 04:05 AM

real estate marketing: Reservations have the potential power to make or break your success - 07/17/09 01:45 PM
Picture a dinner with clients over the “big” business deal.  You want to show what you’re made of- what you have to offer, and so you make reservations at the top place in town. 
It’s the place to be seen, mingle with clients and network- you want to make the best impression and this reservation sets the tone.   
So, what if you could reserve a neighborhood? 
What kind of message would THAT send to your clients? In Real Estate, the “big deals” aren’t necessarily made over braised duck and a dulce de leche torte, but out on the field where … (5 comments)

real estate marketing: - 10% off of your total order! - 07/17/09 10:06 AM
Happy Friday Everyone!
Just a quick note to let you all know that is currently offering a special promo now through July 31st - 10% off of your total order!
Make sure your Real Estate Virtual Assistant knows about this special offer. Have them apply it to your next order!If you happen to have a big mailing coming up, now is the time to take advantage of the discount!
Don't have any mailings planned at the moment? Here are some ideas:
1.) Send out an updated market summary
2.) Dinner for 2 giveaway (They sign-up on your website and … (0 comments)

real estate marketing: A "soft-sell" approach to marketing your listings on Facebook w/seller participation - 07/15/09 04:20 AM
These days it seems to be all about Facebook! Actually, let me rephrase, it IS all about Facebook! Social networking has become an unavoidable craze and as far as real estate is concerned, Facebook has definitely become a portal for marketing your properties, building relationships and staying in touch with past clients.Here is a fun fact...It is estimated that the average Facebook user has at least 200 Facebook friends and 1/2 of Facebook users login to their account at least 1x per day. That is a huge audience that you NEED to reach out to - without offending anyone. Because Facebook … (38 comments)

real estate marketing: Add unlimited photos to your listings on Trulia AND best of all it's FREE & you don't have to upgrade your account! - 07/14/09 12:53 AM
I'm sure most of you post or have your listings "feed" to They just launched an exciting new feature that allows you to add as many photos as you would like to your listings. This gives you some control over your syndicated or manually added listings.
Best of all, you do not have to upgrade your account to access this feature, it is FREE!
Here's how to use it:
First, access your My Listings page (if you don’t already have a Trulia account, you’ll be prompted to create one).  Then, for any listing on your page, select from the drop-down … (4 comments)

real estate marketing: Your Bi-Weekly Bright Idea Update from RealSupport! - 07/13/09 02:28 AM

real estate marketing: Google Maps Real Estate Search - 07/07/09 10:50 AM
I just blogged about Google Maps and it's latest feature, What's Here. The more I am on Google Maps, the more cool features I find! It is really becoming a business tool to take advantage of! I have just discovered their Real Estate Search - another great tool!
This feature allows users to search for listings on Google Maps. The listings on the search pull through from GoogleBase - which is free to post your listings to and also receives feeds from several sites. So your listing could potentially be on GoogleBase without you even being aware - try doing a … (5 comments)

real estate marketing: Have a Marketing & Closing Team at Your Fingertips, Not at Your Office! (Free Webinar) - 06/25/09 02:16 AM

You’ve signed the listing agreement and promised your client the moon when it comes to marketing the property...
Now, you have to figure out how you’re going to live up to your promises...  How will you have time to extensively market their home online and figure out how to create classy, professional print marketing (brocure, postcard, etc.) and still have time to devote to your other clients, attend to your office business and maybe, just maybe, have a life...
Sound impossible? Not if you join the growing ranks of real estate agents and brokers who are using a Real Estate … (2 comments)

real estate marketing: Your Bi-Weekly Bright Idea Update from RealSupport! - 06/24/09 09:36 AM

real estate marketing: What’s Here? Feature on Google Maps - 06/23/09 07:17 AM

Just when you thought Google Maps couldn’t get any better, they launch their newest feature - What’s Here. This is an interactive tool that allows users to pick a point on the map, click “What’s Here” and like magic, you are given a list of “the most relevant results representing that location” - or ways to explore the area! For example, let’s say you are working with a client moving to the Beacon Hill neighborhood in Boston. You sit down with them to show them some local attractions and features, and search the area using Google Maps.  Right click the … (5 comments)

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RealSupport, Inc.

- Virtual Real Estate Marketing

Schaumburg, IL

More about me…

RealSupport Inc.

Address: 1930 Thoreau Drive, Suite 175, Schaumburg, IL, 60173

Office: (847) 705-1655

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