social media for real estate: 3 Secrets of Facebook Success - 01/17/16 05:15 PM
To keep user newsfeeds manageable, Facebook uses complex algorithms to decide how posts are distributed. This has resulted in ever-shrinking organic reach. Small Facebook pages, having 1,000 page Likes or less, can expect about 22.8% of their posts to reach their audience. As your page grows, the organic reach actually shrinks! At 50,000 page Likes, organic post reach drops under 10%.
Facebook cheerfully offers to “Boost” your post reach, for a fee. Fortunately, you can improve your organic reach without spending a dime on Facebook advertising! Here are 3 Facebook “secrets” from social media mogul Neil Patel, along with suggestions of … (1 comments)

social media for real estate: The #1 LinkedIn Tip for Real Estate Pros - 10/05/15 06:34 AM
LinkedIn is one of the largest and fastest-growing social media sites in the world, with 400 million members, and 2 new members signing up every second. What's more, LinkedIn members tend to be professional, well-educated and affluent. LinkedIn enables real estate agents to engage with past clients, respected peers and qualified prospects. 
Yet many real estate pros aren't taking proper advantage of LinkedIn, despite earnest advice from The Business Journal, and Inman News. We've posted several how-to's for LinkedIn ourselves, because we've seen firsthand how it benefits real estate agents.
Today, we're going to share our #1 tip for LinkedIn, based on … (3 comments)

social media for real estate: How to Grow Your LinkedIn Connections - 08/31/15 08:26 AM
When it comes to generating real estate leads and new business, LinkedIn has advantages over other social media channels. According to a recent article in the Minneapolis Business Journal, LinkedIn has over 400 million members, and the majority of them are "professional, affluent and well-read." This is the kind of quality audience that creates productive leads!
Knowing this, many real estate agents are already LinkedIn members, but few leverage the site to their full advantage. Here are LinkedIn tips from John Nemo, who authored the MBJ article, along some advice of our own:
1. Search LinkedIn’s professional groups by location to  find people … (1 comments)

social media for real estate: 7 Steps to a Stellar Online Reputation - 05/04/15 06:36 AM
Today, most business decisions begin with a search engine. Having a good online reputation is essential to your public image and your business prospects.
In fact, you already have an online reputation, whether you've made an effort to create it, or not! Anything that shows up about you in a web search - such as public records, tagged personal photos and news articles - is a part of your online reputation.
Rather than leave your Google page one results to random chance, it's far better to publish positive content about yourself!
7 steps to a stellar online reputation:
1. Have a professional website. This includes … (1 comments)

social media for real estate: 7 Tips for Better Facebook Engagement - 03/31/15 12:15 PM
While Facebook usage is growing worldwide, organic reach and post engagement remain a challenge. As of January 2015, Facebook had 1.393 billion monthly active users, and 890 million daily active users.
Understandably, Facebook employs data filters to ensure that users are seeing the content that matters to them most.
By some estimates, this means that you'll reach anywhere from 7% to 25% of your total audience with any given post.
When that audience engages with your posts through Likes and comments, Facebook opens the filter a bit wider to show more of your content. When your audience shares your content on … (2 comments)

social media for real estate: Google Plus LIVES! - 03/08/15 11:57 PM
Rumors of the death of Google+ have been greatly exaggerated. Again!
The latest spate of "Google Plus is Dead" articles were instigated by TechCrunch, who previously reported the demise of Google+ in 2014.  Some form of dead Google+ reports have circled the web since 2012.
Many of these articles are sensationalized speculation, and because they draw traffic, they periodically resurface under new a new premise.
And while it's true that Google+ has seen changes in executive management, there isn't any Google+ apocalypse.
In an interivew published by Forbes on Februrary 26, 2015, Sundar Pichai, Senior … (2 comments)

social media for real estate: The Content Treasure Hunt: Where’s the Value? - 02/05/13 06:28 AM
You’ve heard it several times before: content is king. In order for your online marketing presence to be effective, you have to have top-notch content on your website, social media sites and blog. This presents a problem for some agents in the industry. They become afraid to grow their presence on the internet because they think themselves unable to come up with a consistent stream of quality content for their consumers.
As real estate virtual assistants, part of our job is to help our clients come up with valuable, customized, quality content for their online presence. Believe it or not, … (4 comments)

social media for real estate: See Social Media Success in Five Steps - 02/22/12 06:52 AM
When you think about it, the concept of “social media” has been around for a long time. The idea is to share information with your network that invites interaction and engagement, right? Well, while the current social media marketing strategy involves a computer screen and websites such as Facebook, Twitter, LinkedIn and Google+, that concept has really been used since businesses have started forming. The way to market and see success in your business is by finding a way to engage and interact with the public while showcasing your particular brand as the best in your field. In the past, that … (7 comments)

social media for real estate: Social Media as a Marketing Tool: What Should I Expect? - 01/05/12 08:52 AM
As real estate virtual assistants, one of the biggest aspects of our job is managing our clients’ expectations. When it comes to a new marketing tool or fresh approach to publicizing their businesses, we need to be honest about what they should expect and differentiate what the benefits of each service actually are. When it comes to a newer, more innovative approach to marketing like social networking, managing expectations has become imperative to the success of the growth of that part of our business.
As a marketing tool, social media genuinely works. We have seen a few of our clients’ fan … (1 comments)

social media for real estate: Are You Prioritizing Community or Content? - 12/14/11 09:35 AM
When you look at the words “social media” separately, it’s easy to know what each word means by itself. The word “social” means to engage or interact with other people. The word “media” can best be described as a means of communication, whether you do so through words, pictures or video. When you put the two words together, what comes to be is a combination of content and sharing. You want to provide quality content to your community, but you also want to make sure that you’re getting engagement from that content. This is where many real estate agents miss the … (2 comments)

social media for real estate: Create a Branded Google+ Page! - 11/16/11 10:12 AM
The long-anticipated day has finally arrived: you can now create a Google+ page for your business! They are called “Branded Google+ pages”, and they are not only very easy to set up, but they’re also another way that you can truly expand your online presence. As your real estate virtual assistants, we like to keep you in the loop about the latest technology updates, so when we saw that Google+ rolled out this new feature early last week, we immediately created a branded Google+ page of our own.
We know what you’re thinking: yet ANOTHER profile for me to maintain? Trust … (7 comments)

social media for real estate: Use Booshaka to Monitor Your Most Loyal Facebook Fans! - 11/02/11 09:45 AM
Utilizing analytics to measure the success of your Facebook business page is incredibly important. You can use tools such as Facebook Insights to monitor how many people are looking at your page, reading your posts, interacting with your brand and viewing your visual media. You can also discern which posts are getting the most interaction, which allows you to make changes accordingly. By using an analytics tool to monitor exactly what is working on your Facebook page, (and what isn’t), you can set realistic goals for your social networking efforts.
The one thing that you have never been able to pinpoint, … (4 comments)

social media for real estate: Is Social Media Really Worth My Time? - 10/26/11 09:33 AM
Despite the recent rise in social media marketing applications, techniques and success stories, several real estate agents across the country still don’t see social networking as a valuable resource. They consider it to be a waste of time and far too difficult to figure out. Overall, they just don’t see how getting interaction and posting updates translates into getting new business.
As real estate virtual assistants, we make it a priority to keep our clients informed about how they can use social media in order to enhance their online presence. Whenever we come across an agent who is skeptical, we point … (3 comments)

social media for real estate: Some Upcoming Changes to Facebook Pages… - 10/12/11 07:53 AM
Well, it’s happened again: Facebook has gone ahead and switched things up on us. I’m sure you’ve all seen the recent updates to the personal profiles, but what some of you might be overlooking are the upcoming changes to business pages. These changes will be much more subtle than the ones made on the personal profile, but they’re still important to know! Facebook is getting rid of the some of the extraneous features on their business pages in order to make the use of your marketing time more efficient and user-friendly.
As real estate virtual assistants, we think that it’s incredibly … (7 comments)

social media for real estate: Leaving a Legacy - 10/06/11 06:10 AM
It came as a shock yesterday to hear that Steve Jobs, co-founder, chairman and CEO of Apple, passed away after years of battling pancreatic cancer.  Jobs led the way in a technological revolution, and much of what we enjoy today in our instant information society is attributed to his life’s work. 
However, Job’s life was not consumed by an insatiable desire for money (although his earnings are estimated at $7 billion).  He understood the importance of balancing work with family and taking time to enjoy life.  Jobs once said, "Being the richest man in the cemetery doesn't matter to me ... Going … (5 comments)

social media for real estate: From Smart Lists to Reviews, There’s Even More Awesome Facebook Features! - 09/14/11 07:42 AM
Is it just me, or does it seem like Facebook has been rolling out a ton of changes lately? It seems that every time I log in, there’s something different that the social networking site is offering, and all of it is good. There’s no doubt that Facebook is a powerful marketing tool, but up until recently, its capabilities were limited. If you would have told me two years ago that Facebook could be used as a marketing platform, I wouldn’t have believed it. Sure, businesses were starting to make pages on it, but the ability of a brand to really … (6 comments)

social media for real estate: Your Bi-Weekly Bright Idea Update from RealSupport! - 09/02/11 10:04 AM

social media for real estate: Use Facebook Ads to Target Your Market! - 08/25/11 07:29 AM
Once we build our clients’ social media sites and post great content on Facebook, Twitter, and Google+ for a few weeks, we take some time to build up their fan base. Whether it is inviting all of our clients’ personal friends to “like” the page or running an incentive or contest, it is our job as real estate virtual assistants to go above and beyond just posting to a page. We also have to focus on getting our clients the fans they need to start interacting and getting business.
One of the things that we offer, which is typically very effective, … (0 comments)

social media for real estate: 8 Tips for Making the Most of Your Social Networking Sites - 08/17/11 06:01 AM
The Real Estate industry has significantly changed since the arrival of social media and mobile technology. I mean come on: Don’t you think Social Media deserves at least some of the credit for that house you just sold or that new client who called you? Posting your listings and information about your business on social media sites like Facebook and Twitter allow them to spread rapidly across the web and be seen by many more people than the old days of running classified ads in the local newspaper. Mobile applications for smartphones can also help your business, by keeping you on … (4 comments)

social media for real estate: Where Should I Find My Facebook Posts, Anyway? - 08/10/11 10:43 AM

When we first begin our social media setups for our clients, we create something called a “cheat sheet.” This cheat sheet has everything from our clients’ hourly social media budget for the week to links to their website and blog to client preferences to a list of resources we should use for posts. The cheat sheet is, in a way, our social media lifeline for each client. By glancing at the cheat sheet, we know exactly where to go to find what to post for our clients and what geographic area each client is in. It’s a way to save … (4 comments)

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RealSupport, Inc.

- Virtual Real Estate Marketing

Schaumburg, IL

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RealSupport Inc.

Address: 1930 Thoreau Drive, Suite 175, Schaumburg, IL, 60173

Office: (847) 705-1655

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