social media tips: Two Big Reasons to Keep a Social Media Presence
- 03/01/19 10:30 PM
Whether you manage your social media pages yourself, or you outsource their management, you might ask yourself if maintaining your social media presence is worth the time or expense. Much of the frustration agents feel is directly related to the lack of definitive "return on investment" in the social media sphere. How many Facebook posts does it take to capture a lead? How many "Likes" and "Shares" does it take to generate a home sale?
There are no set answers, because these are the wrong questions. Social media isn't mere advertising, though that's how some businesses mistakenly treat it.
Real estate social media has two … (2 comments)
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social media tips: 3 Secrets of Facebook Success
- 01/17/16 05:15 PM
To keep user newsfeeds manageable, Facebook uses complex algorithms to decide how posts are distributed. This has resulted in ever-shrinking organic reach. Small Facebook pages, having 1,000 page Likes or less, can expect about 22.8% of their posts to reach their audience. As your page grows, the organic reach actually shrinks! At 50,000 page Likes, organic post reach drops under 10%.
Facebook cheerfully offers to “Boost” your post reach, for a fee. Fortunately, you can improve your organic reach without spending a dime on Facebook advertising! Here are 3 Facebook “secrets” from social media mogul Neil Patel, along with suggestions of … (1 comments)
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social media tips: The #1 LinkedIn Tip for Real Estate Pros
- 10/05/15 06:34 AM
LinkedIn is one of the largest and fastest-growing social media sites in the world, with 400 million members, and 2 new members signing up every second. What's more, LinkedIn members tend to be professional, well-educated and affluent. LinkedIn enables real estate agents to engage with past clients, respected peers and qualified prospects.
Yet many real estate pros aren't taking proper advantage of LinkedIn, despite earnest advice from The Business Journal, Realtor.org and Inman News. We've posted several how-to's for LinkedIn ourselves, because we've seen firsthand how it benefits real estate agents.
Today, we're going to share our #1 tip for LinkedIn, based on … (3 comments)
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social media tips: 7 Tips for Better Facebook Engagement
- 03/31/15 12:15 PM
While Facebook usage is growing worldwide, organic reach and post engagement remain a challenge. As of January 2015, Facebook had 1.393 billion monthly active users, and 890 million daily active users.
Understandably, Facebook employs data filters to ensure that users are seeing the content that matters to them most.
By some estimates, this means that you'll reach anywhere from 7% to 25% of your total audience with any given post.
When that audience engages with your posts through Likes and comments, Facebook opens the filter a bit wider to show more of your content. When your audience shares your content on … (2 comments)
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social media tips: The Content Treasure Hunt: Where’s the Value?
- 02/05/13 06:28 AM
You’ve heard it several times before: content is king. In order for your online marketing presence to be effective, you have to have top-notch content on your website, social media sites and blog. This presents a problem for some agents in the industry. They become afraid to grow their presence on the internet because they think themselves unable to come up with a consistent stream of quality content for their consumers.
As real estate virtual assistants, part of our job is to help our clients come up with valuable, customized, quality content for their online presence. Believe it or not, … (4 comments)
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social media tips: How Can Twitter Help With My Engagement?
- 01/22/13 03:44 AM
Many real estate agents have already embraced social media, particularly Facebook and Pinterest. What I’ve also noticed is that there are still several professionals out there who just don’t understand Twitter. It’s understandable. Twitter seems to be a platform with a language all its own. In a forum where you only have 140 characters to express your thoughts, there are a number of abbreviations and “Twitter-isms” that the average agent might not understand upon first glance. This causes many to throw in the towel early-on and disregard Twitter. This is a mistake. Studies show that in terms of effectiveness, Twitter is … (2 comments)
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social media tips: Take a S.M.A.R.T Approach to Social Media
- 01/08/13 05:52 AM
It’s a new year and with that come a fresh set of goals. If you’re like me, one of your New Year’s resolutions is probably to be more active on your social networking sites.
It has been proven beyond a shadow of a doubt that social media is effective. As real estate virtual assistants, we have to be S.M.A.R.T in how we approach our clients’ social networking initiatives. Yes, I’m throwing an acronym at you. Trust me, if you can keep S.M.A.R.T in mind, you’ll have a successful social media presence sooner than you think. It’s all about getting people to … (4 comments)
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social media tips: The Lowdown on Google+ Communities From Your Virtual Assistants
- 12/11/12 06:56 AM
If you’ve logged in to your Google+ account at all this week, you may have noticed a brand new icon on your sidebar called “communities.” This is yet another new feature that Google+ has added to their growing social media platform. It’s funny: many people gripe about the social networking site and how they don’t find it useful, but it is a necessary element of your online marketing, so it’s important to keep up with their new features. Any and all aspects of the social media platform are designed to improve your search engine rankings, particularly in Google.
So, … (3 comments)
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social media tips: Balance Personality and Professionalism in Social Media
- 11/27/12 06:53 AM
A large part of our job, as real estate virtual assistants, is to attempt to capture our clients’ “voices” on their Facebook, Twitter and Google+ profiles. We want to come across as engaging, personable and approachable while still maintaining a certain level of professionalism. This is complicated, and it’s something that many real estate agents throughout the industry struggle with. How can you remain professional without being boring, and how can you show your personality and humor without being inappropriate? It does, admittedly, present a bit of a conundrum.
There a few ways that you can successfully capture an adequate balance … (0 comments)
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social media tips: The Top Four Reasons You SHOULD Outsource Your Social Media
- 11/06/12 09:08 AM
Many in the real estate industry seem to think that you shouldn’t outsource your social media efforts. As real estate virtual assistants, this puzzles us. We work long and hard on creating and executing successful social media strategies for our clients. We’re firm believers in using sites like Facebook, Twitter, LinkedIn, Pinterest and Google+ as a marketing tool. Many of our clients are too, but the problem is that they don’t understand the logic, strategy, and methods behind it.
That last sentence is the exact reason why you SHOULD outsource your social media. Real estate agents are busy human beings. Your … (0 comments)
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social media tips: See Social Media Success in Five Steps
- 02/22/12 06:52 AM
When you think about it, the concept of “social media” has been around for a long time. The idea is to share information with your network that invites interaction and engagement, right? Well, while the current social media marketing strategy involves a computer screen and websites such as Facebook, Twitter, LinkedIn and Google+, that concept has really been used since businesses have started forming. The way to market and see success in your business is by finding a way to engage and interact with the public while showcasing your particular brand as the best in your field. In the past, that … (7 comments)
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social media tips: Facebook Privacy Settings Just Got Easier to Understand
- 09/07/11 08:56 AM
As real estate virtual assistants, we hear many potential and current clients talk about Facebook on a daily basis. The social networking site is one of the hottest marketing tools at the moment, but many agents are uncomfortable with how open the profiles can be, if you don’t understand the privacy settings. The need to separate business from personal on Facebook has evolved over the past year, from the introduction of Facebook Business pages, to the ability to create lists, to their latest additions, which allow you to choose who exactly gets to see each individual post.
Throughout all of these … (3 comments)
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social media tips: Use HootSuite’s New Updates For Your Facebook Posts!
- 08/31/11 07:21 AM
If you’re a regular reader of our real estate virtual assistant blog, you’ve probably heard us mention HootSuite before. For those of you who don’t know, HootSuite is a free social media dashboard that you can use to schedule your posts, monitor your feeds, and maintain your social media sites, all on one user-friendly interface. We use it regularly for our social media clients, mostly to schedule out their tweets to go out throughout the day, instead of all within a twenty minute time span.
Up until recently, HootSuite’s capabilities within Facebook were limited. You could post to your Facebook business … (4 comments)
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social media tips: Use Facebook Ads to Target Your Market!
- 08/25/11 07:29 AM
Once we build our clients’ social media sites and post great content on Facebook, Twitter, and Google+ for a few weeks, we take some time to build up their fan base. Whether it is inviting all of our clients’ personal friends to “like” the page or running an incentive or contest, it is our job as real estate virtual assistants to go above and beyond just posting to a page. We also have to focus on getting our clients the fans they need to start interacting and getting business.
One of the things that we offer, which is typically very effective, … (0 comments)
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social media tips: 8 Tips for Making the Most of Your Social Networking Sites
- 08/17/11 06:01 AM
The Real Estate industry has significantly changed since the arrival of social media and mobile technology. I mean come on: Don’t you think Social Media deserves at least some of the credit for that house you just sold or that new client who called you? Posting your listings and information about your business on social media sites like Facebook and Twitter allow them to spread rapidly across the web and be seen by many more people than the old days of running classified ads in the local newspaper. Mobile applications for smartphones can also help your business, by keeping you on … (4 comments)
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social media tips: Where Should I Find My Facebook Posts, Anyway?
- 08/10/11 10:43 AM
When we first begin our social media setups for our clients, we create something called a “cheat sheet.” This cheat sheet has everything from our clients’ hourly social media budget for the week to links to their website and blog to client preferences to a list of resources we should use for posts. The cheat sheet is, in a way, our social media lifeline for each client. By glancing at the cheat sheet, we know exactly where to go to find what to post for our clients and what geographic area each client is in. It’s a way to save … (4 comments)
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social media tips: Six Ways to Get People to Follow You on Twitter
- 08/03/11 09:59 AM
Once most real estate agents set up their Twitter account, start tweeting, and follow a few profiles, they start waiting for people to follow them. When they enter this phase of social networking, one of two things happens:
They start getting frustrated because they’re only getting followed by spam accounts and don’t put as much effort into their tweets. They get frustrated because nobody is interacting with them on Twitter, and they give up on it entirely. Both of these reactions are understandable. After all, we’re all busy and maintaining your Twitter takes precious time out of your already jam-packed day. … (4 comments)
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social media tips: Take Your Facebook Page to the Next Level With RealPro’s Facebook Tabs!
- 07/27/11 10:45 AM
As real estate agents, you work hard on your branding. You spend hours coming up with just the right feel for your website and the message that you want to convey. One of the biggest aggravations about Facebook is that due to the site’s settings, it’s difficult to incorporate your branding on your business page. You can have your branding in your profile picture and general information as well as your wall posts, but the overall feel of your website isn’t really present anywhere on your page.
That’s where RealPro comes in. The web company is offering a brand new … (0 comments)
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social media tips: Build an Effective Online Community
- 07/14/11 09:25 AM
Okay, so you’ve built up your Facebook page and Twitter account, you’ve been maintaining all of your pages daily, and you’ve even built up a decent number of fans. Many agents get to this point and they ask themselves what to do next. The answer is this: engage.This might sound simple enough, but you’d be surprised how many real estate agents hit a wall once they get the fans. They’re trying to build relationships with they’re online community and get the lead generation from social media, but they struggle with getting people to be responsive to them. This gets frustrating, and … (2 comments)
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social media tips: The Three Most Common Social Media Mistakes
- 06/23/11 10:53 AM
Social media is a brand-new form of marketing, so if you’re an experienced real estate agent who is used to more tried-and-true marketing tactics, it can be difficult to grasp the concept of Facebook and Twitter. It’s hard enough learning how to use social networking sites and to understand the lingo, but when you’re not getting the results that you want, it can get frustrating. That’s why sometimes, it’s important to take a step back and yourself this: What am I doing wrong?As real estate virtual assistants, we have adopted social networking as one of our biggest marketing tools for our … (5 comments)
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Whether you manage your social media pages yourself, or you outsource their management, you might ask yourself if maintaining your social media presence is worth the time or expense. Much of the frustration agents feel is directly related to the lack of definitive "return on investment" in the social media sphere. How many Facebook posts does it take to capture a lead? How many "Likes" and "Shares" does it take to generate a home sale?
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