social networking: Why Google+ Matters!
- 10/15/14 03:29 PM
Many real estate professionals are already aware of the importance of Google+, but not many know exactly how to use this newer social network or understand the value that it can create for their online marketing. While Facebook, Twitter, LinkedIn and other social networks are also essential for any business's online presence, Google+ shouldn't be brushed aside! Our Real Estate Virtual Assistant team manages and maintains the online presence for several clients and are well-versed in social media platforms both large and small. As a result, we've noted the many benefits of spending equal amounts of time in cultivating a presence … (5 comments)
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social networking: Save Time by Automating Your Social Media!
- 08/26/14 11:43 AM
Our Real Estate Virtual Assistant team understands the busy life of a real estate professional - With appointments, meetings, closings, showings and office time, you're constantly on the go! Every real estate professional can use an extra helping hand, particularly during the busy season, so they have a few less things to worry about and can focus on the major tasks in front of them. Social media, the necessary tools for any online marketing plan, can quickly and easily be automated with the help of a few user-friendly applications. While they all have different pros and cons, learning to use a … (4 comments)
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social networking: Why Twitter is Essential for Your Social Media Marketing!
- 06/22/14 12:11 PM
It's no secret that social media has taken off at a rapid pace in the last few years and has only continued to evolve. With no signs of slowing, it can be difficult to remember which ones work best for specific target audiences. There are the big social networks, such as Facebook, Twitter and LinkedIn, which are essential for any business's online presence, and then there are several smaller social and more specific social networks beyond those. Our Real Estate Virtual Assistant team creates and maintains social media accounts for many of our clients and are experts at using each tool … (1 comments)
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social networking: Tips for Using LinkedIn to Your Professional Advantage!
- 04/01/14 10:48 AM
Out of many social networks, each with their own pros, cons, audiences and suggested uses, LinkedIn has long been the overall standard for professional virtual networking. With a user base of over 259 million professionals across the globe (Source: CMO.com), it covers just about every industry, trade and profession. While most people realize that creating an account, filling it in with your experience, education and other resume points and connecting with colleagues past and present is key, what many don't realize is how much more this social network can offer! Our Real Estate Virtual Assistant team tends to be very active … (4 comments)
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social networking: The 4 Steps to Owning Your Social Media Presence!
- 02/11/14 12:56 AM
Over the years, our Real Estate Virtual Assistant team has recognized the importance of social networking, online marketing and how it relates to a real estate professional's brand. As experts on the ins and outs of social media, we wanted to share a few tips for getting a foothold in all of the various networks out there, what exactly they do and how they can help your business. For those starting out, there are four major categories that most social networks (used by beginners) fall into:
1. The Local Networks. Localized social networks, such as Yelp!, Angie's List, Google Places, … (3 comments)
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social networking: The Content Treasure Hunt: Where’s the Value?
- 02/05/13 06:28 AM
You’ve heard it several times before: content is king. In order for your online marketing presence to be effective, you have to have top-notch content on your website, social media sites and blog. This presents a problem for some agents in the industry. They become afraid to grow their presence on the internet because they think themselves unable to come up with a consistent stream of quality content for their consumers.
As real estate virtual assistants, part of our job is to help our clients come up with valuable, customized, quality content for their online presence. Believe it or not, … (4 comments)
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social networking: How Can Twitter Help With My Engagement?
- 01/22/13 03:44 AM
Many real estate agents have already embraced social media, particularly Facebook and Pinterest. What I’ve also noticed is that there are still several professionals out there who just don’t understand Twitter. It’s understandable. Twitter seems to be a platform with a language all its own. In a forum where you only have 140 characters to express your thoughts, there are a number of abbreviations and “Twitter-isms” that the average agent might not understand upon first glance. This causes many to throw in the towel early-on and disregard Twitter. This is a mistake. Studies show that in terms of effectiveness, Twitter is … (2 comments)
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social networking: Take a S.M.A.R.T Approach to Social Media
- 01/08/13 05:52 AM
It’s a new year and with that come a fresh set of goals. If you’re like me, one of your New Year’s resolutions is probably to be more active on your social networking sites.
It has been proven beyond a shadow of a doubt that social media is effective. As real estate virtual assistants, we have to be S.M.A.R.T in how we approach our clients’ social networking initiatives. Yes, I’m throwing an acronym at you. Trust me, if you can keep S.M.A.R.T in mind, you’ll have a successful social media presence sooner than you think. It’s all about getting people to … (4 comments)
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social networking: The Lowdown on Google+ Communities From Your Virtual Assistants
- 12/11/12 06:56 AM
If you’ve logged in to your Google+ account at all this week, you may have noticed a brand new icon on your sidebar called “communities.” This is yet another new feature that Google+ has added to their growing social media platform. It’s funny: many people gripe about the social networking site and how they don’t find it useful, but it is a necessary element of your online marketing, so it’s important to keep up with their new features. Any and all aspects of the social media platform are designed to improve your search engine rankings, particularly in Google.
So, … (3 comments)
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social networking: Balance Personality and Professionalism in Social Media
- 11/27/12 06:53 AM
A large part of our job, as real estate virtual assistants, is to attempt to capture our clients’ “voices” on their Facebook, Twitter and Google+ profiles. We want to come across as engaging, personable and approachable while still maintaining a certain level of professionalism. This is complicated, and it’s something that many real estate agents throughout the industry struggle with. How can you remain professional without being boring, and how can you show your personality and humor without being inappropriate? It does, admittedly, present a bit of a conundrum.
There a few ways that you can successfully capture an adequate balance … (0 comments)
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social networking: Create a Branded Google+ Page!
- 11/16/11 10:12 AM
The long-anticipated day has finally arrived: you can now create a Google+ page for your business! They are called “Branded Google+ pages”, and they are not only very easy to set up, but they’re also another way that you can truly expand your online presence. As your real estate virtual assistants, we like to keep you in the loop about the latest technology updates, so when we saw that Google+ rolled out this new feature early last week, we immediately created a branded Google+ page of our own.
We know what you’re thinking: yet ANOTHER profile for me to maintain? Trust … (7 comments)
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social networking: Is Social Media Really Worth My Time?
- 10/26/11 09:33 AM
Despite the recent rise in social media marketing applications, techniques and success stories, several real estate agents across the country still don’t see social networking as a valuable resource. They consider it to be a waste of time and far too difficult to figure out. Overall, they just don’t see how getting interaction and posting updates translates into getting new business.
As real estate virtual assistants, we make it a priority to keep our clients informed about how they can use social media in order to enhance their online presence. Whenever we come across an agent who is skeptical, we point … (3 comments)
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social networking: Build Your Social Networking Presence Without Lifting a Finger!
- 04/13/11 10:15 AM
Many of the agents that we speak to everyday know the importance of having a strong social networking presence. Much of marketing has gone virtual, and having active Facebook and Twitter accounts is important to expanding your presence in your community and building your brand. The problem is this: most agents don’t have the time it takes to create and execute a successful social media marketing campaign. Think about it: you have to have the time to build your Facebook page and Twitter account, find a list of quality resources to use for your posts, and then take the time each … (4 comments)
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social networking: Digging Deeper- Social Networking vs. Networking Socially
- 01/20/11 04:13 AM
In this week’s previous post, The Importance of Networking- People Need People, I addressed the issue of finding a balance between online networking in the social media realm and face to face networking. The responses to this blog were great and it seemed many wanted to chime in! We love getting feedback, but it made me begin to wonder what it was about that topic that sparked so much interest. Networking is an age old topic and all agents understand its importance. So my thoughts went to the deeper level behind in-person networking. Here are the questions that came to mind, … (6 comments)
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social networking: The Importance of Networking- People Need People
- 01/18/11 09:59 AM
In our social media age, we often lose sight of the value of face to face contact and interaction with actual people. It seems that because we can interact quickly with a multitude of people on five different sites within a matter of minutes; we’re convinced that we’ve done our networking for the day. Thank goodness we don’t put the same qualifications on our entire life! Why do we want to get together with friends to talk over dinner when we using our cell phones would be so much more convenient? Why take the time to go to our kids soccer … (19 comments)
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social networking: Your Bi-Weekly Bright Idea Update from RealSupport!
- 12/16/10 02:35 AM
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social networking: Get Engaged This Holiday Season!
- 12/09/10 06:01 AM
It comes as no surprise that the holidays tend to produce many engagement rings as it seems an ideal, and romantic, time to pop the question! The twinkling lights, cozy evenings around the fireplace and a spirit of celebration set the stage for a resounding “YES!”. I’m one such girl who got engaged last Christmas Eve, and with a June wedding and 6 months under my belt; I can say that it was a decision that I’m still very glad I made! Now, before you leave this seemingly sappy blog post, I’ll reassure you there is a Real Estate point in … (5 comments)
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social networking: Use Social Shopping for a Less Stressful Holiday Season
- 11/18/10 02:02 AM
The holiday season is a time that’s full of fun, family, and, of course, shopping! While this is possibly the most fun time of the year, it’s also one of the most stressful. Real estate agents are busy, and all of the shopping that needs to be done in order to get yourself ready for the holidays, whether it be for your Thanksgiving dinner, Grandma’s perfect present, or decorations for your house, is very time-consuming. Even online-shopping can be stressful as you can’t always read reviews of the products you’re purchasing or see how many people really like what you’re planning … (0 comments)
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social networking: Twitter Tools Top Tweeters Should Use
- 11/12/10 02:04 AM
There has been a recent rise in the number of social networking tools available to frequent users in order to help them maximize their online presence quickly and easily. We’ve found these user-friendly, free Twitter tools that can help you maximize your Twitter presence, build your following, and expand your social networking plan. We feel that all top Tweeters should use some or all of these tools to help expand their online presence without taking up too much of your precious time.
Twoolr gives you complete Twitter stats. While some might think that Twoolr reminds them of TweetStats.com, this free … (4 comments)
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social networking: YOU ARE HERE: Facebook Places & Why You Need to Use Them
- 09/07/10 09:09 AM
Some of you may have noticed a new type of "status update" on Facebook over the past few weeks. Gyms, restaurants, retail stores, and their visitors are now a part of Facebook with Facebook Places.
If you have the Facebook application for your Smartphone (and you should) you can now use this tool to establish your office location, list open houses, and connect with your neighbors by sharing your favorite places in town!The most common concern with this is “what if I don’t want people to know my every move?” You control what is shared and when. When you visit a … (1 comments)
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Many real estate professionals are already aware of the importance of Google+, but not many know exactly how to use this newer social network or understand the value that it can create for their online marketing. While Facebook, Twitter, LinkedIn and other social networks are also essential for any business's online presence, Google+ shouldn't be brushed aside! Our Real Estate Virtual Assistant team manages and maintains the online presence for several clients and are well-versed in social media platforms both large and small. As a result, we've noted the many benefits of spending equal amounts of time in cultivating a presence … (5 comments)
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