waterfront homes in indianapolis: Niche Marketing: Make Them An Offer They Can’t Refuse
- 11/05/10 01:25 AM
RealSupport recently made a postcard for one of their clients in the Indianapolis area. The postcard was marketed towards a very specific demographic - waterfront homeowners whose listings had expired. You see, Randy Worrell’s entire business revolves around waterfront homes in Indianapolis. His definition of waterfront is not restricted to homes on lakes - he considers homes on reservoirs, ponds, rivers, and deeded boat docks all to fall under his realm of expertise. Many of you cringe at the thought of taking on such a specific market. Your immediate reaction is - But that excludes me from so many potential buyers
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