Real Estate Virtual Marketing Blog

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Read any good real estate blogs lately? If so, you might have noticed that the blogosphere is changing! Gone are the days of keyword-stuffed prattle where the mindless repeat of “sell your home” was the goal. And while tags, meta descriptions and keywords remain important for search engine optimi...
With listings being harder to come by in some markets, the art of persuasion could make the difference in your next listing presentation! If you’ve had difficulty in converting seller prospects to active clients, it may be time to modify your technique. Here are some persuasion tips from Inc. mag...
Can you improve your real estate email campaign open rates with strategic scheduling? According to a recent article in Entrepreneur magazine, you can! We’re sharing the highlights with you here, along with our own insights! An industry analysis of email campaigns found that sending messages durin...
Just about everyone has heard this quote, often attributed to Thomas Jefferson: “I am a great believer in luck. The harder I work, the more I have of it.” Certainly, being “lucky” in business takes a good deal of effort! With this in mind, are you doing the right things to bring luck to your real...
We often talk about social media, SEO, online reputations and all the technical ways a real estate agent can boost their business. While these are all extremely important, there are traditional marketing practices that agents should consider trying! This is especially true for new agents who must...
The more sophisticated Facebook becomes, the more real estate agents need to focus on the quality of their posts! The competitive nature of the real estate industry makes it easy to get wrapped up in self-promotion. But social media isn't all about advertising; it's about relationships.Fortunatel...
If your real estate income isn’t what you’d like it to be, you need more referrals! Inman News recently published a great article about a survey of 1,435 high-producing real estate agents, who were asked about the impact of referrals on their real estate business. The survey found that over 40% o...
2017 will be an interesting year for real estate professionals! Rising interest rates will motivate home buyers to take action, while the same conditions will make current homeowners less motivated to sell. This means we can reasonably expect another year of low home inventory, with more agents c...
Google is changing the SEO game again, and this time it’s all about the mobile experience. The new mobile-first index being launched by Google requires your website to be more than merely “mobile-friendly.” Here’s a rundown of what’s happening, with tips from Entrepreneur magazine!In the past, Go...
Christmas and Hanukkah are almost here, time is running out, and you haven’t completed your holiday shopping. Don’t panic! We have ideas to help you! Time is short, so let’s jump right in!1. Don’t over-think when you shop! It’s the thought that counts, and to complete your gift-giving list, you’l...

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