repeat customer: There's No Substitute for Excellent Customer Service
- 08/24/08 03:59 AM
It's a simple principle, and it applies to any industry, not just custom home building. If you go above and beyond and consistently provide excellent customer service you will build brand equity and a lasting reputation. Of course, this is much easier said then done - being consistent at anything is difficult and being consistently excellent takes a tireless focus. Residential real estate is about as fragmented as any industry I can think of, where the customer has an unbelievable number of choices when it comes to home builders, agents, and mortgage officers. There are many who will claim to provide excellent … (9 comments)
It's a simple principle, and it applies to any industry, not just custom home building. ;)
;)
