home sellers: APPEALING TO THE SENSES TO SELL A HOME - 04/08/11 11:00 AM
If a homeowner really wants to sell his/her home there are some basic features that must be addressed and here is the second on the list:
Homes that promote lots of natural light are more appealing - keep windows clean, consider replacing harsh fluorescent fixtures, use well placed mirrors to intensify light in a room, light paint colors should be used on walls, and open drapes and blinds and turn lights on prior to showings. Neutral colors are best used both outside and inside - white, beige and gray are popular exterior colors, while white, off-white and pastels … (1 comments)

home sellers: USING CURB APPEAL TO HELP SELL A HOME - 04/05/11 11:34 AM
If a homeowner really wants to sell his/her home there are some basic first impression points that should be addressed and here is the first in the series:
#1 CURB APPEAL - Did you know that within the first 15 seconds a buyer has developed an opinion about your property?   Here are some fundamental elements to share with your sellers to help ensure that their home makes a good first impression:
make sure the street in front of your house is free of litter, debris and anything else that might give the appearance of neglect (that includes weeds and snow); if your property has a fence then make sure it does … (3 comments)

home sellers: WHY DID THE HOUSE NEXT DOOR SELL AND MINE DIDN'T? - 04/02/11 09:01 AM
What do you say to your client when they learn that the house down the street just went under contract to a buyer who had also looked at their home?
Sometimes sellers forget that a number of weeks/months ago, when the Listing Agreement was signed, you advised them to respect the information that was presented as part of the Comparative Market Analysis(CMA) and price their home accordingly. And sometimes sellers forget that they decided to ignore the recent sales information and opted to offer their home at the price that their next door neighbor got back in 2007 - "not for nothin' but I have … (11 comments)

home sellers: COLDWELL BANKER GETS JD POWER AWARD - 08/09/09 09:30 AM
Coldwell Banker Ranks Highest with JD Power and Associates

The 2009 Home Buyer/Seller Study by J.D. Power surveyed 2,801 people who bought or sold a home between April 2007 and June 2008.

Gloria Laughton Allston, Realtor(NJ)/Broker(NY) (COLDWELL BANKER RESIDENTIAL BROKERAGE)

Gloria Laughton Allston


Princeton, NJ

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Office: (609) 921-1411

Mobile: (908) 370-3321



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