selling a home in franklin county ma: July 2026 Real Estate Market Update: Franklin & Hampshire Counties - 08/22/26 03:54 PM
The July numbers are in, and the real estate market throughout the Pioneer Valley remained active coming out of the spring market. While Franklin and Hampshire Counties continue to experience many of the same market pressures, the latest numbers show some interesting differences—particularly when it comes to available inventory.
Pioneer Valley OverviewAcross the Pioneer Valley, single-family home sales increased 3.1% in July compared with July 2025, while the median sales price declined 3.6% to $385,000. Pending sales showed significant strength, increasing 25.3%, while new listings were up 13.1%.
Inventory, however, remains limited. The number of single-family homes available for sale throughout the Pioneer … (5 comments)

selling a home in franklin county ma: Why Aren't More Homeowners Selling Their Homes? - 06/27/26 05:09 AM
Quite often I get questions from buyers who are frustrated by the lack of homes available for sale. One of the most common questions is, "If prices are still strong and homes are selling quickly, why aren't more people putting their homes on the market?"
It's a great question, and the answer comes down to several factors that are keeping many homeowners on the sidelines.
The Mortgage Rate Lock-In Effect
Perhaps the biggest reason is mortgage rates.
Millions of homeowners purchased or refinanced their homes during the historically low interest rate environment of 2020 and 2021. Many secured mortgage rates between 2.5% and 4%.
Today, mortgage … (1 comments)

selling a home in franklin county ma: Why Some Homes Get Multiple Offers While Others Don't - 06/15/26 02:25 AM
The Question Many Sellers Are Asking
If you've been following the real estate market lately, you've probably heard stories about homes receiving multiple offers within days of being listed. At the same time, other properties remain on the market much longer than expected. Many homeowners wonder how both can be true, especially when inventory remains limited throughout Franklin County and much of Massachusetts.
Pricing Still Drives Buyer Activity
One of the biggest reasons some homes receive multiple offers is proper pricing. Buyers today have access to more information than ever before. Within minutes, they can compare listings, review recent sales, and determine whether a … (5 comments)

selling a home in franklin county ma: Buyer First Impressions: What Sellers Need to Know - 04/29/26 05:03 AM

Buyer First Impressions: What Sellers Need to Know
When it comes to selling your home, first impressions are everything. The moment a buyer walks through the door, they’re not just looking at the property—they’re asking themselves one important question: “Can I see myself living here?”
That emotional connection happens fast, and as a seller, your goal is to create a space where buyers can instantly feel at home.
Creating a Flow That Feels Right
Furniture placement plays a major role in how a home feels. Clear pathways help buyers move naturally, while oversized furniture can make rooms feel smaller. Highlight key features like windows and … (5 comments)

selling a home in franklin county ma: Home Security & Real Estate:What Sellers Need to Know in Massachusetts - 04/10/26 03:35 PM

Security systems are becoming more and more common in today’s homes—from Ring doorbells to full alarm systems, technology is everywhere. Many homeowners now have some form of security, whether it’s a video doorbell, indoor cameras, or a monitored alarm system, providing peace of mind—especially for vacant homes or properties on the market. However, when it comes to selling your home in Massachusetts, there are important rules and best practices you need to understand.
However, just because these systems are common doesn’t mean they don’t impact the home selling process.
⚖️ Massachusetts Law: What You Need to Know
Massachusetts has very strict laws when it … (1 comments)