marketing: [Freebie Announcement] New Year, New Website for Real Estate Agents! - 01/28/16 05:33 PM
It’s a new year and you know you need a new mobile-responsive website that keeps up with the times, but you just can’t afford one right now? Well, I have awesome news for you!
 
We are always looking for ways to help your marketing! This year we have a brand new arrangement with two terrific marketing partners that will allow us to provide you with a fully-functional and highly professional single agent marketing website for free – YES ZERO $$$ –
 
The value of this fully-customized, map-enabled, SEO optimized, real estate website is $997, but we are able to offer it to you for … (2 comments)

marketing: Do YOU have a Gambling Problem? - 09/22/10 07:02 PM

 
On a bright Saturday afternoon in front of your favorite mall, grab a clipboard. Ask 10 people what they are going to buy at the mall and then place ‘bets’ on what they actually buy. My ‘bet’ is that not even three of them will buy what they told you they were going to buy.
Why is this?
When answering a survey, paid or not, people don’t reveal their true opinion. They answer as if it’s a popularity contest. Have you ever received one of those long surveys in the mail and actually filled one out? How many answers … (2 comments)

marketing: How much are YOU spending on marketing? - 09/22/10 12:27 PM

How much money are you giving away to 'experts' who know nothing more than how to 'market' YOU into handing over your hard earned money?
They are charging you $$$, so they must know what they are talking about, right?
WRONG!
If a website cost you $5,000 it just MUST be good for your business, right?
WRONG!
REALITY: It's just a website that cost you $5k. The 19 yr. old 'expert' that built it doesn't know a thing about marketing. He just knew how to sell you a fancy website.
Marketing 'experts' muddy the water by using buzz words such … (2 comments)

marketing: Marketing Tips: Twitter - 12/08/08 08:47 AM
If you have been looking for a way to quickly fill your social network with like-minded individuals, look no further than twitter. With small 140 character updates, you can grow your social network like never before possible.
Here are some neat applications and websites to help you get started using twitter to its full potential.
Using tools such as www.twellow.com you can search for people with similar interests and start following them. While you are there, be sure to setup your twellow account and add links to your other social networks.
If you don't want to use your cell phone to … (19 comments)

marketing: Shameless Halloween Marketing Tip - Making Candy a Business Expense - 10/30/08 04:11 AM
Well it’s that spooky time of year again! The kids are gearing up for the neighborhood heist tomorrow!
This year my little one has decided he wants to be Optimus Prime from the transformers, which is pretty exciting for me since this is really the first year he has cared about getting dressed up for Halloween and canvassing the neighborhood for sweets! The imagination years begin! Up until now, Nicky has been pretty good about dressing up for Halloween and has never been frightened by anything 'spooky' on Halloween. Well, this year he is 100% into the Halloween spirit. Although he … (10 comments)

marketing: Unzip My WHAT? - 07/03/08 03:03 AM
Jason LaVanture of BlueLaVaMedia recently posted a blog, Virtual Tour Follow-up is KEY to Success. In his blog he talks about the importance of (...you guessed it) following up with your clients and customers.
If your business services include the delivery of digital photos via Zip files from FTP (or if you are a real estate agent that sends zip files to homeowners), I would recommend that you add instructions on how to properly Unzip images. While many people are familiar with unzipping files, there are a few that are new to this process.
So, to avoid the question "Unzip my what?" … (2 comments)

marketing: A Tale of Two Marketing Campaigns - 06/07/08 09:22 AM
No matter what your business is, it is crucially important to remember that you are not primarily ‘in’ that business; you are primarily ‘in’ the business of marketing that business.
So whether you are a real estate agent that uses RTV software to advance your real estate marketing strategy or if you are a virtual tour provider that makes a living providing commercial and real estate tours, your primary focus must be on the marketing of your business to be at all successful. Without marketing, there is no business and there is no way around that fact.
The marketing department … (3 comments)

marketing: Is It Time To Look For The Can Opener? - 04/30/08 10:49 AM
Last night I was sitting down to a movie with a friend of mine, when an all too familiar sound emanated from outside. It starts at the same time every night, just after dark. We have never been able to make out the words, but we know it is his neighbor saying something over and over again. He does this for about 45 minutes every night and has done so from the day my friend moved into his place over 6 months ago, probably longer. So, last night I decided to be a little nosy and find out what he is … (7 comments)

marketing: How the Midnight Ride Applies to Marketing - 04/07/08 09:30 AM
This month marks the 233rd anniversary of Paul Revere’s and William Dawes' rides. From a business perspective, this ride was most interesting when looking at the effectiveness of both of these gentlemen’s messages. They both had the same exact message to deliver.  So why it is that Paul Revere was not only more successful at delivering that message but is also most remembered for it?
 Both men had very important news that needed to be delivered to many people in a very short period of time. If you look at this from a marketing perspective, their message was urgent, relevant to … (4 comments)

marketing: Cape Coral Arcade Virtual Tour and Website - 04/04/08 01:09 PM
Recently, I completed a website for the Castle Gaming Kingdom in Cape Coral Florida. Being a collector of dragons, this particular website was incredibly fun to create! I had help from one of our virtual tour dealers who happens to live ALOT closer to this location than I do. Mike Fallacara of 360VTour met me at the location to prepare for the required night shoot for this Cape Coral Arcade tour. As the local Lee County virtual tour provider, he really showed off his professional skills with this tour.
Take a moment to look at his work in the Castle Gaming Kingdom … (0 comments)

marketing: What's Your Reach? - 04/04/08 06:39 AM
What makes consumers love your website and stay loyal to your product? Research shows that customers have a more upbeat attitude toward a site when their online experience is engaging and enjoyable. Enjoyment is a top reason why consumers browse on the web in the first place!When potential customers become engrossed in your site, they view being on your site as fun and not 'just work'. If their experience is enjoyable, they return for more. This process makes them more loyal to the site, your business and the services you offer.What creates this captivation? You gain loyalty when:
The site entertains customers. … (3 comments)

marketing: Real Tour Vision goes to Pieces!!! - 03/25/08 11:02 AM
RssPieces that is! Tomorrow March 26th 2008, Real Tour Vision, your interactive virtual tour company, will feature its FIRST EVER Special Guest Mary McKnight of RssPieces.com during our RPM members SEO, Blogging and Social Networking webinar!
  
Jason LaVanture, Vice President of RTV, Cheryl Waller, National Marketing Manager for RTV, & Mary McKnight will be discussing the importance of SEO, blogging and social networking in your marketing strategy. This 1 hour webinar will be an in-depth look at some of the simplest yet effective online marketing secrets.
Register at https://www2.gotomeeting.com/register/929679323
Then, Grab a pen and paper and get ready to watch … (3 comments)

marketing: IMPORTANT: Jott This down - 03/20/08 03:00 PM
I just recently started using a new service at the recommendation of Michelle Spalding, who also posted a blog about this service called Text Messaging - the easy way - Check out Jott.com - my office and I love it. First of all, the service is completely free, so there is no reason not to use it. It takes about two to three minutes to set up and once it's set up you never have to go back to the website.
What this service does is allow you to call an 800-number, record a note to yourself, and then receive that … (14 comments)

marketing: Free Viral Marketing for Your Blog - 03/09/08 12:53 PM
At the urging of Mary McKnight, I recently signed up for an account at rssHugger.com.  According to the site, "rssHugger aims to provide blog owners with a unique easy-to-use way to promote their blogs by sending them traffic, building backlinks for search engine optimization, as well as attracting new rss subscribers if the content is interesting to the reader."
As of today's date, the site currently has over 1200 RSS feeds. Membership is free; all it costs a little bit of your time in taking a moment to review the site and posting it in your blog.  ( as I'm doing … (12 comments)

marketing: Stop Blogging and Buy a Pull-String Toy? - 03/04/08 10:13 AM
Yesterday I received an email from a real estate agent in reference to an article in Broker Agent news called What Every Agent Needs to Know about Blogging, Social Networking, RSS Feeds and SEO . I read the article and my response to the email is below for anyone else that may have read that article.
For those of you short on time, the article basically bashes Blogging & Social Networking as a media for advertising. Oh and get this, the writer actually suggests that you should PAY someone else to maintain your blog for you. Ummm... how many of you … (4 comments)

marketing: OMG! Your Profile Photo is Killing Your Leads! - 03/01/08 01:08 PM
Ok, so you are out shopping for insurance for that nice shiny new Ferrari you just bought yourself off that sweet deal from last month (ok... this is a dramatization) and you want to make sure that your investment is in the right hands. You have a choice of two insurance agents in town (it's a small town...What can I say?)
Insurance agent A:   You walk in the office and almost scare the poor guy out of the nap he was taking. He moves his feet off the desk, shuffles papers around and sets to writing an insurance proposal. You notice, while … (9 comments)

marketing: Virtual Tour Provider in Middlesex County New Jersey - 02/26/08 09:53 PM
Real Tour VisionTM Announces New Full Service Provider in Middlesex County New Jersey
EDISON, NJ - February 27, 2008- JVT Photography & Virtual Tours (JVT) has recently partnered with Real Tour VisionTM (RTV), the world's largest and fastest growing virtual tour software provider spanning 26 countries worldwide. As a Real Tour Vision full service provider JVT will offer state-of-the-art virtual tours and innovative online marketing solutions to local real estate agents and businesses. JVT is a certified RTV full service dealer and will also offer their clients and customers expert advice on internet marketing.
Rick Simons, President of Real Tour Vision said: … (2 comments)

marketing: Charles County Maryland Virtual Tour Provider - 02/26/08 09:28 PM
Real Tour VisionTM Announces New Full Service Provider in Charles County Maryland
WALDORF, MD - February 27, 2008- Creative Realty Solutions, LLC has recently partnered with Real Tour VisionTM (RTV), the world's largest and fastest growing virtual tour software provider.  As a Real Tour Vision full service provider Creative Realty Solutions, LLC will offer state-of-the-art virtual tours and innovative online marketing solutions to local real estate agents and businesses. Creative Realty Solutions, LLC has completed proprietary training as a certified RTV full service dealer and be offering their clients and customers expert advice on internet marketing.
Jason LaVanture, Vice President of … (0 comments)

marketing: Traverse City Complimentary Virtual Tour - 02/26/08 05:21 PM
 
This is a recent sales letter that was written for one of our dealers in Northern Michigan. I really like the way this one came out. Looking forward to any comments/suggestions/feedback from the AR community. I will be posting a few other sales letters that we recently wrote for Beta testing in select areas of the country. Please feel free to tell me your opinions.
Thanks!
  Traverse City Michigan   We Want to Give YOU a Complimentary INTERACTIVE 360 VIRTUAL TOUR! Are we crazy?? No… We are just excited to show off our uniquely powerful online marketing tools for 2008… … (3 comments)

marketing: Full Service Virtual Tours now available in 26 Countries Worldwide - 02/17/08 04:39 AM
On February 14, 2008, Real Tour Vision announced its milestone expansion into its 26th country. Marked by its recent partnership with Vision Digital Pro, this expansion enables business owners and real estate agents access to state-of-the-art full service virtual tours and products in Panama City, Panama.
Over the past 8 years, Real Tour Vision, a virtual tour software company, has built up one of the world’s largest networks of virtual tour service providers. One of the unique attributes of our providers is that each and every one of our providers owns their own company. So, when you choose a Real Tour … (0 comments)

 
Cheryl Waller, MBA, Florida REALTOR® & Mortgage Loan Originator (Ocean Capital Lending & Ocean Capital Real Estate Services Group)

Cheryl Waller, MBA

Florida REALTOR® & Mortgage Loan Originator

Vero Beach, FL

More about me…

Ocean Capital Lending & Ocean Capital Real Estate Services Group

Address: 120 S. Olive Ave, Suite 311, West Palm Beach, Florida, 33401

Mobile: (772) 222-6590

 

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