virtual tours: Using Anchor Text in Active Rain: Video - 01/20/09 04:45 PM
Recently, I received an email asking me how to use anchor text on an AR profile and blog. I decided to put together a quick 5 minute (actually less than that) video on how to use anchor text in your AR profile and blog.

So what is up with anchor text? Why is it so important?
Anchor text tells robots and search engines what the web page you are linking to is about. It also helps with what is called relevancy. Relevancy, as far as SEO is concerned, is basically a measure of how related content on one web page is … (13 comments)

virtual tours: How to Create an AWESOME Email Signature - 12/29/08 11:52 AM
In a previous issue of our RTV eNews I had mentioned that adding a picture to your outgoing emails is a powerful way to connect with your clients. Especially if you are like me and communicate by email a large percentage of your time. People like to know that they are communicating with a ‘person' and not just a company. By including a picture in your email signature, you are turning a normally ‘anonymous' type of communication into a more personal type.
But, why not take that a step further and include connections to your social network? At the very least, … (12 comments)

virtual tours: Unzip My WHAT? - 07/03/08 03:03 AM
Jason LaVanture of BlueLaVaMedia recently posted a blog, Virtual Tour Follow-up is KEY to Success. In his blog he talks about the importance of (...you guessed it) following up with your clients and customers.
If your business services include the delivery of digital photos via Zip files from FTP (or if you are a real estate agent that sends zip files to homeowners), I would recommend that you add instructions on how to properly Unzip images. While many people are familiar with unzipping files, there are a few that are new to this process.
So, to avoid the question "Unzip my what?" … (2 comments)

virtual tours: Real Estate Marketing and the Mortgage Crisis - 06/25/08 11:15 PM
A recent article on CNN.com, Experts Tell How to Deal with Mortgage Crisis, answers questions that millions of homeowners find themselves asking. CNN's Larry King talked with several real estate and financial experts to get advice on handling the mortgage meltdown. Another article on CNNMoney.com, New Home Sales near Historic Lows, sheds light on just how low home sales have fallen.The articles are everywhere; foreclosure rates are up, the economy is down and everyone is asking whether or not the worst is behind us.While years ago simple marketing strategies would sell a house with little to no extra effort, today's competitive … (2 comments)

virtual tours: Cape Coral Arcade Virtual Tour and Website - 04/04/08 01:09 PM
Recently, I completed a website for the Castle Gaming Kingdom in Cape Coral Florida. Being a collector of dragons, this particular website was incredibly fun to create! I had help from one of our virtual tour dealers who happens to live ALOT closer to this location than I do. Mike Fallacara of 360VTour met me at the location to prepare for the required night shoot for this Cape Coral Arcade tour. As the local Lee County virtual tour provider, he really showed off his professional skills with this tour.
Take a moment to look at his work in the Castle Gaming Kingdom … (0 comments)

virtual tours: What's Your Reach? - 04/04/08 06:39 AM
What makes consumers love your website and stay loyal to your product? Research shows that customers have a more upbeat attitude toward a site when their online experience is engaging and enjoyable. Enjoyment is a top reason why consumers browse on the web in the first place!When potential customers become engrossed in your site, they view being on your site as fun and not 'just work'. If their experience is enjoyable, they return for more. This process makes them more loyal to the site, your business and the services you offer.What creates this captivation? You gain loyalty when:
The site entertains customers. … (3 comments)

virtual tours: Real Tour Vision goes to Pieces!!! - 03/25/08 11:02 AM
RssPieces that is! Tomorrow March 26th 2008, Real Tour Vision, your interactive virtual tour company, will feature its FIRST EVER Special Guest Mary McKnight of RssPieces.com during our RPM members SEO, Blogging and Social Networking webinar!
  
Jason LaVanture, Vice President of RTV, Cheryl Waller, National Marketing Manager for RTV, & Mary McKnight will be discussing the importance of SEO, blogging and social networking in your marketing strategy. This 1 hour webinar will be an in-depth look at some of the simplest yet effective online marketing secrets.
Register at https://www2.gotomeeting.com/register/929679323
Then, Grab a pen and paper and get ready to watch … (3 comments)

virtual tours: Virtual Tour Provider in Middlesex County New Jersey - 02/26/08 09:53 PM
Real Tour VisionTM Announces New Full Service Provider in Middlesex County New Jersey
EDISON, NJ - February 27, 2008- JVT Photography & Virtual Tours (JVT) has recently partnered with Real Tour VisionTM (RTV), the world's largest and fastest growing virtual tour software provider spanning 26 countries worldwide. As a Real Tour Vision full service provider JVT will offer state-of-the-art virtual tours and innovative online marketing solutions to local real estate agents and businesses. JVT is a certified RTV full service dealer and will also offer their clients and customers expert advice on internet marketing.
Rick Simons, President of Real Tour Vision said: … (2 comments)

virtual tours: Charles County Maryland Virtual Tour Provider - 02/26/08 09:28 PM
Real Tour VisionTM Announces New Full Service Provider in Charles County Maryland
WALDORF, MD - February 27, 2008- Creative Realty Solutions, LLC has recently partnered with Real Tour VisionTM (RTV), the world's largest and fastest growing virtual tour software provider.  As a Real Tour Vision full service provider Creative Realty Solutions, LLC will offer state-of-the-art virtual tours and innovative online marketing solutions to local real estate agents and businesses. Creative Realty Solutions, LLC has completed proprietary training as a certified RTV full service dealer and be offering their clients and customers expert advice on internet marketing.
Jason LaVanture, Vice President of … (0 comments)

virtual tours: Traverse City Complimentary Virtual Tour - 02/26/08 05:21 PM
 
This is a recent sales letter that was written for one of our dealers in Northern Michigan. I really like the way this one came out. Looking forward to any comments/suggestions/feedback from the AR community. I will be posting a few other sales letters that we recently wrote for Beta testing in select areas of the country. Please feel free to tell me your opinions.
Thanks!
  Traverse City Michigan   We Want to Give YOU a Complimentary INTERACTIVE 360 VIRTUAL TOUR! Are we crazy?? No… We are just excited to show off our uniquely powerful online marketing tools for 2008… … (3 comments)

virtual tours: Full Service Virtual Tours now available in 26 Countries Worldwide - 02/17/08 04:39 AM
On February 14, 2008, Real Tour Vision announced its milestone expansion into its 26th country. Marked by its recent partnership with Vision Digital Pro, this expansion enables business owners and real estate agents access to state-of-the-art full service virtual tours and products in Panama City, Panama.
Over the past 8 years, Real Tour Vision, a virtual tour software company, has built up one of the world’s largest networks of virtual tour service providers. One of the unique attributes of our providers is that each and every one of our providers owns their own company. So, when you choose a Real Tour … (0 comments)

virtual tours: Traverse City virtual tour company - 02/17/08 04:09 AM
I would like to send out a big welcome to Jason LaVanture and Jim Blue of BlueLavaMedia. As our Traverse City virtual tour company full service provider, BlueLavaMedia will be offering state-of-the-art interactive 360 degree virtual tours to businesses and real estate agents across northern Michigan. BlueLavaMedia brings to the table unique marketing expertise to Grand Traverse County and surrounding areas. Jason is an expert in virtual tour technology; in fact, he is the Vice President and founder of our worldwide virtual tour company. Jim Blue has nearly 35 years of professional photography experience and is the former owner of Blue … (2 comments)

virtual tours: New River Valley Virginia Virtual Tour Company - 02/17/08 03:27 AM
I would like to send out a big welcome to James Rector, owner of Image 360 Virtual Tours in Blacksburg Virginia. James brings over 20 years of real estate sales, photography and marketing expertise. As a Real Tour Vision provider James’ virtual tour company will offer full service virtual tours and innovative online marketing solutions to the New River Valley VA area. Image 360 also has an office in Holden Beach, NC providing Brunswick County virtual tours and the Coastal Carolinas from Wilmington, NC to Myrtle Beach, SC.
View the full virtual tour company press release here
See our announcement in our virtual … (0 comments)

virtual tours: Kalamazoo Virtual Tour Company - 02/17/08 03:05 AM
Real Tour Vision would like to welcome Dawn Fees with Kaleidoscope Photography & Virtual tours. Dawn is a full service virtual tour provider in Kalamazoo michigan. Bringing to the table her experience in photography, Dawn takes pride in her virtual tours and considers them to be 'works of art'. She is a welcome addition to our family of virtual tour company providers.
see the announcement in our virtual tour company blog
(0 comments)

virtual tours: Real Tour Vision Announces Acquisition of Rock Pointe Marketing!! - 02/17/08 02:53 AM
We are excited to announce the acquisition of our former marketing partner, Rock Pointe Marketing. In addition to the acquisition, I have joined the Real Tour Vision team to head-up our new in-house marketing and training department. With my experience in internet marketing, website design, search engine optimization, copy writing, corporate training, business ownership and the virtual tour industry, I will work closely with RTV virtual tour providers and business owners in the designing and implementation of their own strategic marketing plans on local marketplace levels worldwide.
See the full announcement here in our virtual tour company blog
See the full Virtual Tour Company … (1 comments)

virtual tours: Want ADVANCED Marketing Tools? Attention Agents & Virtual Tour Providers! - 07/28/07 05:51 PM
I have LOVED being a part of the AR community, so I think it's well past time that I share some ‘insider secrets', since I have not been as active as I would like to be! I use a combination of all of the following marketing tools to market my company websites. Grab a pen and paper and kick up your feet! (or just press the print button on your browser...lol)
Click to Talk - Place a button on your website that allows potential clients to enter their telephone number and contact you instantly! The system will call both you and the … (7 comments)

virtual tours: Bringing it Down To 'Realty' When it Comes to Crime - 07/19/07 07:42 AM
In this article by Realty Times http://realtytimes.com/rtcpages/20021212_virtualtour.htm , Broderick Perkins addresses two homeowner objections about 360 tours. Both objections relate to homeowner concerns of privacy. Although the article is very outdated with the popularity of 360 virtual tours (Dec 2002), these objections are still common and easily put to bed with some intelligence and solid facts.Objection number one:According to his article, homeowners give up their fourth amendment right to 'expectation of privacy' and therefore expose their home to police search (without a search warrant) if the property were to become a crime scene during the time that the virtual tour was … (1 comments)

virtual tours: Video Tours EXPOSED - 04/25/07 11:22 AM
Recently I have noticed that a lot of companies (large and small) are desperately trying to take advantage of the nuance of the video tour ‘rave' by offering slideshows disguised as ‘video tours'.  It seems the Jack-in-the-box law is now in effect.  ‘Virtual tour' companies are popping up all over the place offering ‘video tours' that are nothing more than glorified slide shows.
Here's the deal. Pretty much anyone can start one of these supposed ‘video tour' services using slide show software for next to nothing and charge whatever they want for it. That's fine. This is America.. whatever... but why … (10 comments)

virtual tours: Stolen Marketing Tip of The Month - 04/24/07 12:59 PM
Need more leads and just don't have the time to figure out how to get them? Well, use your website!!
Make sure that all of your online and offline advertising leads to your website and offer a FREE Report that will get your target homeowner interested in contacting you. Depending on your target market, this may be topics of interest to Seniors, Baby Boomers, Gen X, or even a combination of these.
But, before you set up your 'FREE Report, be sure to check out the competition. See what your direct competitors are offering and DON'T offer that!!
Most of the time your … (1 comments)

virtual tours: 7 Questions That You Should Ask Every Virtual Tour Company - 04/24/07 12:05 PM
1. What type of virtual tour do they provide? Some ‘virtual tour' companies capture only still pictures and then use these pictures to create a motion effect. Make sure you are not paying a virtual tour price for a motion slide show. There are companies that charge as much as $70-$100 for these tours and the final product is nothing more than a $20 photo presentation.
2. Is the final version of the virtual tour interactive? How do they define 'interactive'? Make sure that the final product being created looks professional and has in-tour controls. Links to the side and the bottom … (5 comments)

 
Cheryl Waller, MBA, Florida REALTOR® & Mortgage Loan Originator (Ocean Capital Lending & Ocean Capital Real Estate Services Group)

Cheryl Waller, MBA

Florida REALTOR® & Mortgage Loan Originator

Vero Beach, FL

More about me…

Ocean Capital Lending & Ocean Capital Real Estate Services Group

Address: 120 S. Olive Ave, Suite 311, West Palm Beach, Florida, 33401

Mobile: (772) 222-6590

 

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