marketing: Hannah's Closet on Facebook? Putting your business on Facebook. - 03/21/09 01:48 PM
What are businesses doing on Facebook?
One of my Facebook friends had posted a question recently about Hannah's Closet's consignment shop in Facebook, so I responded to it because I've consigned my children's clothing at her store previously. After thinking about some more, I decided to speak with the owner to see what she knew about using Facebook, since the majority of her customers are moms with young children, a huge population using Facebook. 
Did she think about using Facebook to connect with her customers? I thought there was great opportunity for her to use Facebook to promote seasonal sales events, get feedback from her … (4 comments)

marketing: Is Social Media Marketing Right for Your Organization? - 01/28/09 05:27 AM
I've gone onto Activerain.com to see how real estate companies are using social media strategies in combination with their websites. I'm also putting together a workshop locally around the question: "Is Social Media Marketing Right for Your Organization?"
I've run into several people locally, business owners, who are beginning to ask this question, but don't know enough about it, nor do they have the tech skills or time to figure it out. It does take some time, but once you get the ball rolling, it's easy and takes very little time.  Other organizations are hiring this duty out as a new form of marketing … (0 comments)

marketing: Blogging for business - 01/14/09 12:34 AM
D I V E R S I F Y
Yes, we hear this term so many times in relation to financial investments. So why no apply that to yourself. If you don't diversify in your business, you have a higher chance of going down when your nitche market becomes challenged.
I'm thankful that I recognized this two years ago, seeing a changed market coming on, as I started my studies at Antioch University in Keene, NH.  I knew I loved real estate, but I also knew that this was a time for me to invest in myself. This turned into a … (0 comments)