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direct mail marketing: Direct Mail Example From Top Los Angeles Realtor
- 06/29/15 11:04 AM
Direct mail can be an excellent marketing method for agents. Here is a list of 4 bullet points to follow when crafting a direct mail campaign: > Target a specific niche and target a specific audience> Make an impact with images & large headline or question> Simple & concise – One simple message and one clear offer> Have A clear "CALL TO ACTION" with an "OFFER" The last point may be the most important. A direct mailer (or any marketing) that fails with this last point can drastically reduce the effectiveness of the campaign. Example of weak call-to-action? Nothing but a "CALL ME" message on the mailer. Example
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