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real estate direct mail: Direct Mail Example From Top Los Angeles Realtor
- 06/29/15 11:04 AM
Direct mail can be an excellent marketing method for agents.
Here is a list of 4 bullet points to follow when crafting a direct mail campaign:
> Target a specific niche and target a specific audience> Make an impact with images & large headline or question> Simple & concise – One simple message and one clear offer> Have A clear "CALL TO ACTION" with an "OFFER"
The last point may be the most important. A direct mailer (or any marketing) that fails with this last point can drastically reduce the effectiveness of the campaign.
Example of weak call-to-action?
Nothing but a "CALL ME" message on the mailer.
Example … (38 comments)
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Direct mail can be an excellent marketing method for agents. 
;)
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