Hot Off The Presses

The big franchises all have 'em but it still surprises me how many other brokerages and offices don't-- and they easily could!  I'm talking about a design center with protected images so agents can produce business cards, flyers, postcards, and other marketing materials quickly and easily without...

I ponder things.  I'm a ponderer.  I mull this way and consider that way and-- when I'm in the mood-- I ponder from many angles.  And recently I started pondering about this whole online lead question.  After considerable pondering, I became convinced of two things:  1) online leads are clearly d...

A post on RealTalk last night about a change in HomeGain's Agent Evaluator product caught my eye.  As a former Director of Sales for HomeGain, I know a little bit about the company's products and how they work most efficiently.  The RealTalker was essentially calling out how things in the 'lead a...

The older I get the more I rely on my daily habits-- the little rituals of life I do each day and each week to maintain rhythm and a sense of order in my otherwise chaotic life.  I do them because they work for me.  They help me be what I want to be and those habits I've had in the past that didn...

We all have our daily rituals and often we keep these habits long after they cease making good sense.  I started thinking about mine and wondering why I have them-- and the best explanation I can come up with is that they attempt to impose some degree of subconscious order and reason onto what mi...

What makes you unique in the eyes of your prospects?  Why are you any different than the dozens, hundreds, maybe thousands of other available choices out there looking to attract the attention of your prospects?  Why should YOU be chosen?  You may think you're different but are you letting them k...

I hate being ripped off by vendors that assume I have no option but to accept their inflated, without value approach to 'earning' my business!  My wife says I'm obstinate (in fact, so did my Mother), but I see it more as a matter of principle to NOT accept being taken advantage of without a fight...

WYSIWYG.  What you see is what you get, right?  Except when you don't-- and that happens all too often.  Everybody has a story about not getting what you expected (like that beautiful picture of the juicy hamburger I saw at lunch today compared with the 'thing' stuck between a gooey bun that actu...

In real estate and mortgage, you need to know a little bit about darn near everything!  Clients all come from different worlds, have different interests, and being able to relate to a part of theirs will help you succeed.  But what do you need to know about the difference between RGB and CMYK to ...

If a website is a billboard in the middle of nowhere-- no one is going to see yours until you move the 'highway' near where your billboard stands.  The best billboards offer the viewer something-- fast-- as they quickly pass by.  Usually you get one good shot to spark their interest-- and POOF! t...