Bettina's San Francisco

I am planning a marketing campaign for next year aimed at first time home buyers. I'm just not sure about the timing. One side tells me to wait until March / April when the season really starts. However, knowing that most home buyers will select the first agent they call/meet I'd like to be that ...

I viewed a property for my clients, and thought it fit all their criteria. It's listed at $900k. When I mentioned it to them they told me that they had seen it two years earlier and really liked it but at the time they couldn't afford it. Now they can.The thing is, as soon as they heard that the ...

I send out a monthly newsletter to all my tax clients and real estate clients by email. Every month I add another personalized article, rather than just choosing one from the list the newsletter company provides. The way the newsletter arrives in my clients' email inbox is as a link. And that see...

Whenever I browse other agents' websites I see that many of them have a page for testimonials for clients. Why didn't I? Frankly, while my clients are always very thankful for my services and express this freely to me whenever we see each other, none of them ever thought of putting it in writing....

Want to get your listing sold? Here are a few tips that would help the buyer's agent getting their clients to view your home and have a positive experience:1. Enter your open houses into the MLS by Friday - many buyer's agents run the open house report on a Friday to prepare their clients for the...