centex merger: Will Home Buyers Buy New Construction Based on a Brand Name? - Massachusetts Blog - 08/21/09 06:00 AM
Pulte Homes is gambling on this possibility with its new marketing strategy.   
When I work with clients in Metrowest Massachusetts and the Greater Boston Area to help them search for new construction, the criteria is usually based on location, price, style and, of course, the builder must have a good reputation.   
Pulte Homes, which on Tuesday bought out Centex for 1.4 billion in stock to become the nation's largest home builder, is banking on a new marketing strategy to win over buyers.  After hiring a new chief marketing officer, their plan is to focus on value and monthly payments rather than location or … (2 comments)

 
Claudette Millette, Buyer, Broker - Metrowest Mass (The Buyers' Counsel) Rainmaker large

Claudette Millette

Buyer, Broker - Metrowest Mass

Ashland, MA

More about me…

The Buyers' Counsel

Address: 27 Thomas Street, Ashland, MA, 01721

Office: (508) 881-6230

Fax: (866) 285-8349

Email Me

Follow this blog


Listings

Links

Archives

RSS 2.0 Feed for this blog