pulte: New Construction Quality - Is it on the Upswing? - 09/17/09 11:25 AM
If you are thinking of having your dream house built in Massachusetts you may be interested in a recent survey by J.D. Power and Associates.  It shows that the quality of new construction seems to be improving.  
Could this be the result of fewer homes being built? 
With a smaller number of home buyers in the market, builders have had to step up their competitiveness.  We have seen this in their pricing, giveaways, special financing and, now, perhaps it has even had a positive affect on their quality.  
With less to do, builders' work may be improving.  Timetables have tightened up … (10 comments)

pulte: Will Home Buyers Buy New Construction Based on a Brand Name? - Massachusetts Blog - 08/21/09 06:00 AM
Pulte Homes is gambling on this possibility with its new marketing strategy.   
When I work with clients in Metrowest Massachusetts and the Greater Boston Area to help them search for new construction, the criteria is usually based on location, price, style and, of course, the builder must have a good reputation.   
Pulte Homes, which on Tuesday bought out Centex for 1.4 billion in stock to become the nation's largest home builder, is banking on a new marketing strategy to win over buyers.  After hiring a new chief marketing officer, their plan is to focus on value and monthly payments rather than location or … (2 comments)

 
Claudette Millette, Buyer, Broker - Metrowest Mass (The Buyers' Counsel) Rainmaker large

Claudette Millette

Buyer, Broker - Metrowest Mass

Ashland, MA

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The Buyers' Counsel

Address: 27 Thomas Street, Ashland, MA, 01721

Office: (508) 881-6230

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