multifamily: What We Can Learn From Marketing The Business Using The PB&J Sandwich Analogy - 12/11/22 11:22 AM
"The creative process is fueled by divergent thinking—a breaking away from familiar or established ways of seeing and doing."—The Innovator's Toolkit, Harvard Business Essentials.
The key to marketing the real estate business is creativity. It's easy to get overwhelmed by the fierce competition and feel you're offering the same thing as everyone else.
The classic PB&J analogy can help us understand how to differentiate ourselves and stand out from the crowd.
I work with real estate builders and developers, assisting clients in managing their projects, from procuring raw land to building townhomes and condominiums. And market them as new constructions.
At this junction, we recruit … (35 comments)