real living franchise: Real Living Adds 4 More Franchises! - 03/29/10 03:57 AM
From California to Florida, Real Living continues it's growth spurt.  The most recent GMAC firms to convert to the Real Living brand include the following...
Real Living All Seasons, Eureka Springs, Ark. Real Living Allen & Associates, Spartanburg, S.C. Real Living McCluskey Realty, Melbourne, Fla. Real Living Real Estate Professionals, Redding, Calif. Real Living friends, please join me in welcoming these newest firms to our great network!
If you are interested in more information about franchising with one of the fastest growing brands in real estate, please let me know.
 
 
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real living franchise: Check out our most recent Podcast! - 03/12/10 01:10 AM
GMAC Real Estate franchisees continue to migrate to the Real Living brand in droves.  This week we converted 6 more and one of the franchisees is Mike Watts, broker owner of Real Living Carolina Property in Morganton, North Carolina. 
Mike's firm of 42 agents boasts over 600 listings in his market!  You will definately get some good insight from listening to this next installment of Real Living's podcast series. 
Here is another installment of a podcast interview with Mike Watts.  Enjoy!   
www.realliving.com/resources/audio/MikeWatts.mp3

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real living franchise: Register for Momentum - TODAY! - 03/11/10 12:21 AM
                    
Momentum, Real Living's annual convention and awards celebration will be held May 19-20 in Jacksonville, Florida.  Online registration is now open!  Click here to go right to the Momentum site where you can get information on the hotel, class schedule, speakers, and more! 
The theme of this year's Momentum celebration is "Coming Together."  The event will provide a great opportunity for agents, owners and managers to meet GMAC and Real Living colleagues from across the US, your Real Living support team, attend professional development classes, and celebrate during the infamous Real Living Rocks Party!
           
Hope to see … (3 comments)

real living franchise: Real Living Continues to ROLL. 6 More GMAC's Convert to Real Living! - 03/05/10 01:05 AM
We've been busy at Real Living. In the past 60 days we've converted over two dozen GMAC offices and over 1,000 GMAC agents to the Real Living network.  I'm proud to announce that the brand we created in 2002 continues to gain traction throughout the US!
The seven most recent companies to begin waving the Real Living flag in their hometowns include: 
Real Living Advanced Realty, Hoover, Alabama Real Living Carolina Property, Morganton, North Carolina Real Living Cranbrook, Realtors, Franklin, Michigan Real Living Greater Montana, Hamilton, Montana Real Living Messina, and Associates, Duluth, Minnesota Real Living Team Advantage, Columbus, Indiana Here is … (9 comments)

real living franchise: Real Living Momentum - Annual Convention Announced! - 02/10/10 03:40 AM

Come Together at Momentum 2010 to network with your Real Living and GMAC Real Estate colleagues from across the nation, get the latest information and education, be inspired and have fun! 
And, Come Together with us to celebrate the accomplishments of our Network's best and brightest at our 2009 Awards Night Presentation, dinner and dance.
You don't want to miss this opportunity for Real Connections, Real Learning, Real Recognition and Real Fun!
When:   May 18 - 20, 2010 Where:  The beautiful, 4 Diamond Hyatt Regency Jacksonville Riverfront Hotel in sunny Jacksonville, Florida. We are thrilled to be able to offer … (0 comments)

real living franchise: What GMAC Brokers are Saying About Real Living... Quotes - 01/20/10 11:52 PM
Here are what two of the newest Real Living franchisees are saying regarding their decision to re-brand and join Real Living.  GMAC Brokers are excited, agents are excited and we who've been Real Living for a while are thrilled by the fast growth. 
"When we were deciding to go with Real Living, I was very impressed with the technology offering and the marketing."
"The Real Living brand is new and we believe the concept is something that is really going to stick."
"It is important to be associated with a franchise that keeps you at the top and differentiates you from the … (6 comments)

real living franchise: Harley Rouda Jr. and Eddie San Roman Interview - Exciting! - 01/14/10 02:36 AM
Wednesday, January 13, 2010 is a historic date in the Real Living history book. It marks the date where first GMAC franchise converted and re-branded to Real Living! Eddie San Roman, president and CEO of First Service Realty (now Real Living First Service Realty) owns the proud distinction of being this first brokerage to join.
Hundreds of red, round and real yard signs will immediately infiltrate the Miami market as Eddie and his agents paint the town Real Living RED.
This is another interview, done just hours prior to Eddie announcing this news to his agents and the entire … (1 comments)

real living franchise: Video Interview with Real Living First Service Realty - 01/14/10 12:47 AM
This is a video interview I conducted with Eddie San Roman, President and CEO of Real Living First Service Realty in Miami, Florida. This interview was completed just hours prior to him officially announcing to his 725+ agents and consumers that he'd be re-branding from GMAC to Real Living. As you will see, Eddie has a great amount of passion for the business and, now, the Real Living brand.
On Saturday, January 16, 2010, hundreds of red, round and real yard signs will infiltrate the greater Miami and Dade county area.
Real Living First Service Realty is the first … (2 comments)

real living franchise: Real Living Adds Over 725 Agents in Miami - 01/12/10 11:14 PM
Exciting news today!  Real Living has announced its first GMAC company to convert and re-brand to Real Living!  This conversion will add another 725 agents and 12 offices to the Real Living network! 
Also, Eddie SanRoman, owner of RL First Service Realty has growth plans - BIG growth plans.  In the next 3-5 years, he'll be aggressively adding up to add up to 15 additional offices throughout the greater Miami area!  While some are contracting others like Eddie are taking advantage of a new brand, new tools/services and actually growing, despite the economy!  For Eddie, now is the time to strike!  … (6 comments)

real living franchise: How "In Demand" Are Your Listings? - 09/23/08 07:23 AM
Very!  Real Living has a deal with a local Columbus weekly newspaper, This Week Newspapers.  Due to the fact that we have and control the listing data, we display all local listings on the newspaper's website under the "real estate tab."  We are not compensated, but our brand is displayed as "powered by Real Living," and the local newspaper pushes weekly headlines and local area content to the details page of our site.  We share content with each other.
Here is what the search page looks like...
 
After doing a search, here's how listings are displayed...

When a visitor clicks … (2 comments)

real living franchise: A Really, Really BIG Coupon - $10,000 off - 09/22/08 03:49 AM
How many of us are writing e-mails and/or sending letters to our customers like the one Real Living agent Jason Proctor wrote about in his recent blog? 
Informing consumers on the state of our industry and arming them with information and links they need to make an informed decision.  How many first-time buyers know there is a $7,500 tax credit available?  If not a first time buyer, how many customers know that this is a "buyers market" and taking a 20% reduction on their listing knowing they'd get 20% + off of a property you are buying is a great thing.  … (4 comments)

real living franchise: Does Web 2.0 Really Work? - 09/05/08 02:54 AM
YES!!! 

Real Living launched its proprietary Web 2.0 platform three years ago - home page pictured above.  Through this platform consumers can register, save searches, receive listing updates, track how often their home was viewed online, communicate with their agent, utilize a calendar, and much, much more every day. 
Today, Real Living has 170,000 active users of our MyRealLiving platform.  And, it continues to grow.  There are close to 4,000 new registrations added every month.  To me this proves the necessity of the platform and providing consumers what they require to search, communicate and interact with their real estate partner.
We … (8 comments)

real living franchise: Personalities of Real Living... Vicki Forst - 09/02/08 05:37 AM
                                                 
When future Real Living owners visit our offices in Columbus, Ohio, one of the first people they meet is Vicki Forst.  Vicki not only plays a role in our "Real Deal" discovery day, Vicki is an integral member of our team when it comes to the new franchisee being "on-boarded."  On-boarding is a term we use to describe the full process of bringing a partner into Real Living.  Some of the key functions include coordinating with key team members to...
Activate all agent web sites Launch the broker site Integrate the MLS into their broker and sites Organize broker-owner-advance training … (1 comments)

real living franchise: More Personalities - Becky Blankenship Real Living Mortgage - 08/26/08 04:26 AM
                            
Becky Blankenship is a key liaison for Real Living franchisees and a point person for mortgage operations.  Becky has over 15 years of mortgage sales and operations leadership experience.  For the last 6 years she has been with Wells Fargo Home Mortgage and is a driven professional known for building profitable business-to-business relationships that fuels productivity and increase revenues. Her focus and strength is to be an innovative business analyst, researcher and planner in order to understand and capitalize on client needs to generate sales of products and services while significantly impacting company and client bottom lines.
Real Living … (1 comments)

real living franchise: Personalities of Real Living - Training and Operations! - 08/22/08 03:25 AM
                            
 
Pictured from left to right are Caroline Shroyer (VP, Professional Development & Recruiting) and Sarah Shoemaker (chief operations officer).  These two play an integral role in the support function within Real Living to our franchise network.
Caroline is the training liaison for our franchise network.  Her team designed and implemented a learning management system which offers our employees, agents, managers and brokers a scalable online learning portal, Real U. Caroline manages the following...
Broker Owner Advance Training - a three day seminar new franchise partners attend.   The training is complete with how to demonstrate the Business Center, broker web … (2 comments)

real living franchise: The People of Real Living - Creative Services! - 08/21/08 03:54 AM
This is going to be my first of many installments of a "meet the people/personalities" of Real Living series. 
Erin Corrigan, Vice President Creative Services...
                                                               
Erin is a bright and talented design professional and one who is instrumental in the management and maintenance of Real Living's brand.  We affectionately refer to her as the "brand Nazi," but she prefers "brand steward."  As you can see she even wears RED all of the time to embody our brand.  One of the common characteristics among franchisees who join our firm is that they always compliment us on how "well managed" our brand … (5 comments)

real living franchise: Sneak Peek Into Real Living's Offices (Many Pictures) - 08/06/08 05:11 AM
It is with great anticipation that I finally post this blog, I've been waiting to do something like this for a long time to show off our company and offices.  Here is installment number one of many tours of our offices, culture, and staff.  This one primarily deals with our office spaces... Future blogs will highlight and interview the Real Living employees who support our franchises so effectively.  Through this series I'll provide a visual insight into our company, brand and team intended for future Real Living franchisees/agents as well as current agents who've not visited yet.   
When a potential new franchisee visits our … (16 comments)

real living franchise: You can have our playbook, BUT... - 08/01/08 05:26 AM
You still have to stop us - Bobby Knight (I think).    
                                                     
Here is a sign Real Living is in the game.  True story from Wednesday afternoon...
I field a call from a suburban Chicago area code (630 - I worked Chicago so recognize the exchanges there) from a woman interested in some information about Real Living's franchise.  I talked to her briefly and was pushing to get some information about her company, goals, etc. prior to divulging information.  The call turned a bit "fishy" when she was 100% focused on the cost of our franchise and service fee structure.  I … (12 comments)

real living franchise: Good News -- Finally - 07/29/08 01:31 AM
Finally the good news the real estate industry is craving.  Real Living CEO and Managing Partner, Harley Rouda Jr. alerted us to the news of the US Senate passed the omnibus Housing Bill and the president is expected to sign it soon.  Click this for the full Bill description - warning it is brutally long. 
The first time homebuyer credit attached to this Bill could be instrumental in stimulating the market, moving inventory and ultimately enabling everyone to "move-up."  With this news I've already fielded three perspective franchisee calls last night and this morning who are ready to open an office with … (12 comments)

real living franchise: Keep Your Marketing Real - 07/28/08 08:32 AM
I've never taken a CRS, GRI, etc. class.  From what I understand the value and content from what is learned in these classes is outstanding.  What I don't get is how we as agents use these three lettered designations to define ourselves on our business cards and in our marketing when the average consumer has zero idea of what these represent.   I'm not in any way suggesting these designations have no value and should go away.  
Here is what I'm thinking.  What if, instead of marketing and defining ourselves with these designations we instead promote links to our social networking pages … (9 comments)

 
Chris Svec (Chris Svec)

Chris Svec

Columbus, OH

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Chris Svec

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