Chris' Blog

This is a video interview I conducted with Eddie San Roman, President and CEO of Real Living First Service Realty in Miami, Florida. This interview was completed just hours prior to him officially announcing to his 725+ agents and consumers that he'd be re-branding from GMAC to Real Living. As yo...

Exciting news today!  Real Living has announced its first GMAC company to convert and re-brand to Real Living!  This conversion will add another 725 agents and 12 offices to the Real Living network!  Also, Eddie SanRoman, owner of RL First Service Realty has growth plans - BIG growth plans.  In t...

Below is a picture of a postcard that was received by several of our agents in Central Ohio from a Re/Max brokerage.  The card is an obvious form type letter whose message should be targeted towards a real estate company who does not enable their agents to "self promote" or provide them to tools ...

In my role as vice president of marketing I've consistently heard two common phrases, over the past few months with respect to social media (Facebook, Twitter, Linked-In, etc.)... 1. I don't have time to participate in social media. 2.  will not find me customers....

I looked into Trendgraphix for a report outlining the top companies selling homes in the upscale ($400k+) Central Ohio market YTD.  Here are the results...  Real Living HER - 171 homes sold All 19 Re/Max Franchise offices - 117 homes sold Coldwell Banker King Thompson - 96  homes sold All 6 Kelle...

                                             Great news!  We're extending the Peace of Mind, Job-Loss Mortgage Protection Plan! It will be extended for another month - buyers must go into contract prior to September 30, 2009 and close prior to October 31, 2009.  The website PDF's will be updated ...

I could not resist posting this on Active Rain.  One of our office managers sent this picture to me today.  Consumers in rural areas really seem to take it seriously if a "Realitor" lies, cheats or steals.  The moral of the story, keep it Real!   

Since 1967, Real Living took over the number one spot in central Ohio's real estate market and has yet to relinquish that position.  Thanks to our great agents (who average more than three times the national transaction average), innovative technology and continual reinvestment into the firm, our...

Real Living has done it again!  This week Real Living is celebrating the newest program for buyers and sellers designed to provide additional comfort in this uncertain market... Real Living's Peace of Mind Mortgage Payment Protection Plan.  Real Living is the first and only firm in central Ohio, ...

Real Living Momentum 2009 was a huge success.  It all started with the best venue to ever hold the event, The Lifestyles Communities Pavilion (aka. the LC).  The LC is an intimate venue that attracts well know bands in a close setting.  Real estate is primed for a strong turn-around and this part...