west hollywood: The Economic Stimulus Package - 04/27/09 12:33 PM
By Coco Clayman-Cook
We've all been waiting to see what help for home owners would be coming down the pike.  The new $8,000 refundable tax credit may not be all that we had hoped for, the $15,000 tax credit had a nicer ring to it but it was split over two years, still this is at least a jumping off point.
With the cost of owning approaching the cost of renting more and more people should be moved to buy.  An $8,000 incentive will hopefully be the straw that topples the camel's back and encourages more buyers to the market.  Let's … (6 comments)

west hollywood: Knowing Your Business - 04/27/09 12:28 PM
By Coco Clayman-Cook
There is absolutely no substitute for knowing your business.  You can be the nicest most sincere Realtor on the block but if you don't know your business you can't possibly do right by your clients.
It's essential to know your niche market inside and out. If you aren't an expert in your field you need to ask yourself why not!  If you aren't passionate enough about your business to be an expert in your area, you may need to reevaluate.
As a Realtor in today's market you also need to be up to date on all new legislation.  … (2 comments)

west hollywood: Safety Tips for Realtors - Part 1 - 04/23/09 01:35 AM
By Coco Clayman-Cook
Showing property is a necessary element of selling Real Estate, but it means walking into empty homes with complete strangers.  There are definite ways to protect yourself during home previews if you are willing to take the steps.  Here are some suggestions:
1. Always have your charged cell phone with you and have a regular schedule of checking in to your office.  I call my office every hour, so they know if they don't hear from me something is wrong.2. Never ever show a property without having the client come into your office first.  This serves 2 purposes, they meet … (5 comments)

west hollywood: Assessor Scam - 04/23/09 01:28 AM
By Coco Clayman-Cook
It is unfortunate, but in times of economic strife con men flourish.  What is worse their prey is often the people who can least afford the scam.  There is a current scam happening in Los Angeles that we all need to be aware of and make our friends, families and clients aware of as well.
Home owners are receiving letters that are worded in such a way that they appear to be from the County Assessor's office.  They are not, they are from private companies.  The letters tell the home owner they can pay lower taxes if they … (0 comments)

west hollywood: Hearts - 03/30/09 09:29 AM
By Coco Clayman-Cook
There is no finer city to celebrate Valentine's Day than in Los Angeles.  The Westside of Los Angeles offers a veritable cornucopia of restaurants, events and shops to create the perfect Valentine experience for you and your significant other.
Whether you are looking for a quiet evening at home enjoying world famous Teschner Gourmet Chocolates which are flown in from Switzerland or you want to enjoy a fabulous meal at one of the hundreds of fine dining experiences the Westside has it all.
(0 comments)

west hollywood: Being An Expert - 03/27/09 03:48 AM
By Coco Clayman-Cook
Are you a recognized expert in your field?  If you aren't you need to get that way fast.  One of the fastest ways to become a recognized expert is to brand yourself as an expert.First you need to be clear about what your expertise is.  If you aren't clear about that you need to stop everything else and get really clear about your expertise.  If you aren't clear, no one else will be clear either.
Next you need to put yourself out there as an expert. Blog about your expertise and make sure you tag your expertise in … (2 comments)

west hollywood: Reinventing the Wheel - 03/26/09 02:45 AM
By Coco Clayman-Cook
I am a big fan of mentoring because I don't believe in reinventing the wheel.  If I can take an afternoon a month and learn how to do something or even how not to do something, I can save much time, energy and money.  I have two mentors that I have used for years.  I usually mentor at least two new realtors.  Both situations are extremely rewarding.  From my mentors I learn essential information about the actions I am about to take.  I learn from my mentor's mistakes and from their victories.  It is also a great motivator … (10 comments)

west hollywood: Birds of a Feather - 03/24/09 02:38 PM
By Coco Clayman-Cook
There is an old saying that "birds of a feather, flock together"  While I think that its important to be an individual, you can not discount the influence that those around you have on your day to day perceptions.
We all have one friend who is forever leaning toward negativity.  Imagine if all of your friends consistently shared negativity with you.  Imagine how hard it would be to voice a positive opinion in the face of all that negativity.
Now imagine surrounding yourself with positive people who are consistently finding solutions, encouraging you and looking for ways to … (1 comments)

west hollywood: The LA Condo Life - 01/05/09 01:33 PM
By Coco Clayman-Cook
I don't think it is a surprise to anyone that I am a huge fan of the LA Condo Lifestyle. It is without a doubt one of my life's passions.  I can't imagine giving up living so close to the beach, the museums, the night life, the restaurants or the shopping.  Virtually everything my heart desires is in close proximity, without a long commute. 
I can rise in the morning and enjoy a glass of fresh squeezed orange juice on my balcony while I watch the sun rise over the city of Los Angeles.  Then I can make … (1 comments)

west hollywood: Feng Shui for Book Shelves - 12/02/08 04:28 AM
By Coco Clayman-Cook
I am a strong believer in the principles of Feng Shui.  Creating a positive environment to live and work in is one of the best gifts you can give yourself.  By simply rearranging some of the elements of your home you can change the energy of the room.  Take any cluttered room and remove all of the excess. There is a clear change in the energy of the room.
One energy shift we are all interested in right now is allowing positive financial energy to enter our homes.  One way you can begin to achieve this is by … (1 comments)

west hollywood: Selling Your Luxury Condo to Corporate America - 11/07/08 01:38 PM
By Coco Clayman-Cook
Recently I represented a client who was selling their luxury condo.  Ultimately, the condo sold very quickly to a large corporation based in downtown Los Angeles.  More and more companies are charging their HR departments with the authority to look for and acquire luxury condo properties for company assets.
When you stop to consider how much it costs to house visiting executives in luxury hotels it's easy to see why corporations are now buying luxury condominiums. Real Estate is a strong investment.  If you have the opportunity to build equity instead of throwing money away, it is always … (0 comments)

 

Coco Clayman-Cook

Beverly Hills, CA

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LA Condo Lifestyles

Office: (310) 278-6033

Fax: (310) 388-5641



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