married couples: Single Women: The Substantial (and Overlooked) Home-buying Demographic
- 02/13/17 08:46 AM
Your intuition can probably tell you that married couples are the largest home-buying demographic. It makes sense: between family and financial goals and the purchasing power of two people, married couples have both the incentive and the means to purchase homes. But married couples are not the only buyers. Single women make up the second largest buying demographic, ahead of single men and unmarried couples. According to the National Association of REALTORS® 2016 Home Buyer and Seller Generational Trends report, 15% of recent buyers were single women. This number may not appear to be that large to some readers, but considering … (35 comments)
Your intuition can probably tell you that married couples are the largest home-buying demographic. It makes sense: between family and financial goals and the purchasing power of two people, married couples have both the incentive and the means to purchase homes. But married couples are not the only buyers. Single women make up the second largest buying demographic, ahead of single men and unmarried couples. 
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