real estate marketing coach: The Gift That Keeps On Giving (More Referrals to You) - 01/27/10 11:00 AM
In my coaching, I am dedicated to helping the Realtors® I work with build a business based on referrals and repeat clients. I know how much of a difference it made in my own life when I was selling real estate – I went from having the undependable ebb and flow of a real estate business based on my own strenous marketing efforts (lots of business when I was broke and marketed my rear end off, but no new business once I got my head above water again) to one that I could depend on year-round, regardless of the market.
One … (5 comments)

real estate marketing coach: Help your clients start the New Year off right - 01/20/10 07:47 AM
It’s the New Year – everyone is making resolutions and big plans for 2010. This is a great time for you to show your clients that you care as much about them having a great 2010 as they do. A great way to do this is get in touch with them and provide really valuable info they can use – whether it’s to save a lot of money, make their home worth more, do more, have more fun, etc.
Here are a few ideas:
Put together a list of local contractors (carpenters, plumbers, landscapers, interior decorators, etc.) you know and trust, and … (6 comments)

real estate marketing coach: A letter worth...$6500? - 01/14/10 12:15 AM
The old statistic is that the average family moves and changes homes about every 7 years. But I would guess that with the cooler real estate market we’ve had the last few years, that’s gone down quite a bit. If you’ve been in business longer than that, have you noticed less repeat customers coming back to you to upgrade or change homes during the “recession”?
If so, this means that there’s a large group that would probably like to change homes, but have held back because they’re concerned about not getting a price for their home that is high enough to … (4 comments)

real estate marketing coach: Make sharing disclosures and other real estate docs easier - 12/18/09 04:42 AM
Today’s Web 2.0 Wrap-up comes from the Geek Estate Blog, and their post Got Disclosures? Try DropBox for Drop Dead Simple File Sharing. This is yet another great example of the ways that technology really can make our life and our business WAY simpler.
DropBox is an online service (free for up to 2 gigs of space, which is quite a lot if you’re using it for documents) that allows you to easily drag and drop files from your computer, and then share them easily with your team, your clients or other agents. Instead of having a bunch of emails going … (1 comments)

real estate marketing coach: What's New in Twitter: Using Twitter Lists - 12/06/09 02:29 AM
If you spend as much time on Twitter as I do, you’ve probably heard about the new “Lists” feature that Twitter recently rolled out. Not everyone has the function yet, but they are making it available to more and more people, so if you don’t have it yet, you should see it soon.
However, you may not know how best to utilize this new feature. That’s where today’s Web 2.0 Wrap-up post comes in!  NikNik at MyTechOpinion wrote up a great post on How to Make Use of Twitter Lists. She lays out what they’re for, how to start creating them, … (4 comments)

real estate marketing coach: The Mindset Behind Your Marketing Plan - 12/02/09 10:31 PM
Having a yearly marketing plan is a really important piece for you to have in place in order to be able to measure and grow your business. But you also need to look at the mindset you have about your business.
Your goals should be big enough to feel challenging (if they don’t, I think you should really go back and write them again), but if, even as you’re writing them, you don’t feel that they’re achievable, you should take a good hard look at the mindset you have about your business.

 
Are you constantly griping about how the … (8 comments)

real estate marketing coach: Any Holiday Happenings in your area? - 12/02/09 09:58 PM
Looking for something unique for your holiday newsletter?
Why not put together a Community Holiday Events calendar to send to your email list, host on your website, and mail out?

As a Realtor, you’re in the unique position to know about a lot more of the local community events than the average resident. So share that knowledge! Your readers will appreciate it. At the holidays, many people would like to do more activities with friends and family, but are so busy that they simply don’t have the time to go looking for events to attend.
This also gives you a … (2 comments)

real estate marketing coach: A Pretty Holiday Gift Idea - 11/27/09 08:08 AM
It’s quickly getting close to the time to start sending out holiday cards and gifts. Are you struggling for ideas? Here’s one you can try out.
Think about partnering with a local Home Stager (who also specializes in Home “Redesign” or Redecorating), and offering coupons for a Holiday Home Redesign. This is a great gift, as people get so busy at the holidays, it can be difficult to find the time to decorate their own home, or just want a new look without too much effort on their own part.
By partnering with one particular Stager, you will often be able … (3 comments)

real estate marketing coach: Quick Ideas for Leveraging OPC (Other People's Content) - 11/26/09 10:54 AM
Need ideas for content for your blog? Haven’t posted for months, and not sure what to write about? Don’t forget that you can easily utilize other people’s content.
Here are a few quick ideas to help you start generating content for your blog, even if you don’t write a bit of it!
Utilize more videos on your blog. YouTube is a great source for videos on staging homes, home repair, and other tips that would be helpful for sellers. Realtor.com offers many great real-estate related videos that you can embed on your site, and there are lots of other sites that … (15 comments)

real estate marketing coach: Priority Challenge! - 11/20/09 06:43 AM
Whether you’re swamped with new listings and active buyers looking for their next home, or just trying to scrounge up your next sale, it’s too easy to feel like your day disappears without getting much done. I think not having enough time is one of the biggest challenges for many Realtors, and it’s easy to go into day-to-day survival mode, moving from one crisis or past-due task to the next with no thought of where you really need to be heading.
But as Brian Tracy often says, “This is not for you.”
Here is my challenge to you – for the … (7 comments)

real estate marketing coach: Try a Gratitude Evaluation - 11/06/09 07:40 AM
I know it’s not quite Thanksgiving yet, but can you tell me what you are thankful for?
Sometimes life gets so busy that we forget, but it’s so important to take a minute to stop and appreciate everything you have.  And I find that after doing so, I’m always revved up and ready to handle anything that comes my way.
Even if you’ve been going through some tough times in your business or personal life, by stopping and appreciating what you do have, you realize where things have been going right in your life. Sometimes just noticing that is all it … (2 comments)

real estate marketing coach: Easy Marketing Ideas for Halloween - 10/15/09 05:48 AM
Holidays are a great time to reconnect with your client base, especially on ones that aren’t traditionally known for gifts. Halloween offers lots of great ways to get your name out, connect with your list and sneak some marketing in. Here are just a few ideas:
Offer free Halloween bags to neighborhood kids. You can purchase custom imprinted Halloween bags fairly inexpensively, and it’s a great way to keep your name in front of families for several weeks (nobody ever wants to throw the Halloween candy away, even when all that is left is the stuff nobody will eat!) Send out … (13 comments)

real estate marketing coach: Your Quarterly Marketing Check-Up - 10/09/09 01:56 AM

 
It’s Back-to-School time, and for some people that brings to mind annual physicals. It’s also a great time to step back and do a check-up on your marketing systems. Last month we talked about creating a Marketing Calendar, and hopefully you started one. If you didn’t (and I’m hoping it was because real estate is picking up in your area and you were SUPER busy!), the fall might be a good time to start one as business slows down a bit.
Since I focus so much on building a referral-based business, here are some of the areas that I … (5 comments)

real estate marketing coach: Make a great connection using vFlyer Voice - 09/25/09 06:04 AM
vFlyer was already a really cool service for creating single property listings and property flyers, and getting them distributed out on the web quickly and easily. I know I recommend them to the agents I coach, and have mentioned them several times on this blog as well.
But they’ve come out with another really cool feature – vFlyer Voice! This new service lets you record a voice narration to go along with your vFlyers. This is a great feature, for many reasons:
Lets prospective buyers and other agents hear the excitement in your voice when you’re talking about the property Expand … (0 comments)

real estate marketing coach: Market Explorer Plugin for Wordpress great for creating local content - 09/23/09 08:37 AM
Today’s Web 2.0 Wrap-Up comes from the Future of Real Estate Marketing blog on a great new Wordpress plugin, created by Zillow. I absolutely love Wordpress as a platform for quickly getting either a blog or an entire site up and running fast. It’s designed to share content, which is a must if you want repeat website visitors and good search engine visibility. And it’s very user friendly (if you’ve ever tried updating an html site, you can really appreciate this!).
From FOREM:
Great news for those of you who are building your web sites in Wordpress. Zillow has announced the … (10 comments)

real estate marketing coach: 47 Fresh Blog Post Ideas for Realtors That Don’t Know What to Write - 09/21/09 02:54 AM
Blogging regularly is a fantastic way to get found in the search engines, and establish yourself as a local real estate expert to your clients, new and old. But maybe writing isn’t your thing. You don’t have to be an award winning writer to generate solid, quality content that is valuable to your readers.
There are the usual basics to write about that come from your knowledge about your local real estate market, things like -
Home prices in local market Local area activity – solds, actives, pendings, etc. New construction plans in area Mortgage rate updates What you should know … (13 comments)

real estate marketing coach: 7 Parts of an Effective Client Retention Strategy - 09/21/09 01:43 AM
Whatever your thoughts on the current economic climate are, it never hurts to check in on your client retention, and see if it’s working as effectively as you like.
I encourage all my coaching clients to work on developing a business that relies strongly on repeat and referral clients. One great way to get started on this is by developing and writing out a client retention strategy – the things you will do in your business to generate repeat business from past clients, and referrals to new clients.
1. Focus on your current clients – sounds very simple, but many people … (9 comments)

real estate marketing coach: How to create your own custom marketing calendar - 09/13/09 06:28 AM
“If you’re not sure where you’re going, any road will take you there.” Most people have heard that quote as it relates to goal setting. And it’s very true. If you’re not planning out where you’re trying to get to, you could end up anywhere. But unfortunately, this is how many Realtors® approach their marketing. They understand the value, and are willing to budget it as an expense into their business budget, but often don’t really have a plan for where their marketing will take them, besides knowing that they plan to repeat a few newspaper ads that have worked in … (1 comments)

real estate marketing coach: How to deepen relationships with a TweetUp - 07/28/09 04:04 AM
So you have an account at Twitter. Maybe you’ve developed some relationships, gotten some new followers, and aren’t sure what to do next. Try a TweetUp!
Today’s Web 2.0 Wrap-Up is a great post from Diane Guercio - Get Better Known at a TweetUp. TweetUp’s are local gatherings of people on Twitter, and it’s a fantastic way to develop or deepen relationships that have started on Twitter. Putting real faces to names, getting the opportunity to chat with local people that have embraced social media sites like Twitter, and just meeting new people from your area are just three of the … (5 comments)

real estate marketing coach: The personal touch in an online world - 07/22/09 08:14 AM
 

 
Online real estate marketing has been a big topic lately - partly because it works so effectively and requires no real monetary investment, just a little bit of time. But don’t forget that your past, current and potential clients are real people and there are many marketing methods offline that work just as well with a similar  investment of a little time and a little money.
Here are three traditional marketing methods that still work very well. Make sure that you don’t forget about traditional techniques in your marketing, in addition to your online marketing, because you can … (7 comments)

 

Rich Rogala

Real Estate Marketing Coach

Chicago, IL

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