real estate marketing coach: Let your Prospects "See" the Results of Working With You - 03/06/09 03:16 AM
If seeing is believing, are you “showing off” your satisfied clients?
Testimonials are a great tool in generating new business and developing trust. You should be collecting them in some form as regularly as you can. But as we all know, sometimes seeing something makes a much bigger impact than just reading about it.
Why not start collecting quick video testimonials from your satisifed and appreciative clients? While not every client may be appropriate, certain transactions or clients may stand out as great sources of testimonials. Getting a quick clip of a homeowner that was stressed about selling their house, and … (11 comments)

real estate marketing coach: Social Media Monitoring for Real Estate - 02/28/09 09:01 AM
Monitoring your online reputation as a real estate agent is an essential part of marketing. Not only do you need to know what your clients and acquaintances are saying (to your face or not), but you also need to be ready to defend your reputation if an issue ever comes up, as trustworthiness is an essential quality of a real estate agent. If your clients are Googling you and finding bad info, that could easily lose you clients without you ever knowing it.
I talked about the importance of your online reputation, and how to monitor it, in my post Your … (5 comments)

real estate marketing coach: Developing your die-hard tribe - 01/21/09 05:25 AM
I’m finishing up Tribes by Seth Godin for probably the third time, and wanted to share it with you. It’s a fantastic book about the power of developing and leading a “Tribe”. In essence, that’s what Consistent Clients is all about. Developing your group of followers that trust you, want to hear from you, and depend on you to provide them the information they need.

It’s more of a call to action to step up, rather than a step-by-step system to learn to lead. For those that want to be better at being themselves as leaders, it really drives home … (3 comments)

real estate marketing coach: Make your monthly "touch" easier than ever with email leads - 12/02/08 12:51 AM
If you’ve been collecting email leads into an autoresponder, what have you been doing with that list? How often do you “touch” them? Is it a systematic part of your monthly marketing, or just a “whenever I remember task”?
Last time we talked about implementing an autoresponder sign-up, and ideas on what to offer people in exchange for their email address.
But what do you do with them after they’ve signed up?
Obviously, there’s the monthly ezine, if you do one. If you only do a print version, you can easily copy and paste one or two articles into your autoresponder, … (7 comments)

real estate marketing coach: 3 Reasons Clients Don't Come Back - And Ways to Keep Them - 11/26/08 02:13 AM
Past clients are simply one of the easiest and cheapest form of leads around, so it’s in your best interest to understand why they might not be coming back - and what you can do about it.
1. They forgot. Most people simply don’t think about their Realtor® until they have an immediate need.
Solution: Keep in touch with past clients regularly, through a variety of newsletters, personalized birthday, anniversary, appreciation or holiday cards from Send Consistent Cards, and by sending them market information or Just Listed postcards.
2. They weren’t happy with your service.
Solution: You may not be able … (6 comments)

real estate marketing coach: Time for review, refocus, reorganization - 11/14/08 06:24 AM

Now is the perfect time of year to wrap things up and began preparing for the next year. It starts by looking back:
 
What marketing was successful this year? What was a waste of time/money? Be honest with yourself. You may feel you need to have a billboard, or regular newspaper ads, or premium accounts with various webservices, but are they bringing in a solid return on investment? In this economy, this may be the year to come down hard on your underperforming marketing dollars.
For online marketing, hopefully you have some form of tracking in place that lets … (7 comments)

 

Rich Rogala

Real Estate Marketing Coach

Chicago, IL

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