real estate marketing tips: How well do you truly know your sellers area?
- 12/15/09 03:22 AM
I was reading a really thought-provoking post this morning from Loreena Yeo on Active Rain, Perfecting Your Inventory Knowledge in Your Neighborhoods, and it got me thinking about a situation that is happening a lot more with the current economy – taking listings in an area you’re not all that familiar with. This is probably because, as the market has cooled, a lot of agents are trying to supplement their business by expanding the area they cover. They’re also more likely to accept a listing in an area they’re not familiar with, where a few years ago they might have referred … (3 comments)
real estate marketing tips: Find those missed opportunities for more business
- 10/18/09 01:48 PM
Since you did your quarterly, Back to School review last month, now is a great time to look for missed opportunities and areas that are ripe with business building potential. I came across a post at the Sales Lead Association blog that had some statistics that might be really eye-opening for some people. It is shocking that from 1979 to 2009 several figures remain constant in business annals… •More than 50% of qualified leads are never worked by sales •Less than 50% of a sales persons time is spent selling Numbers like these really bug me, because past leads and clients … (2 comments)
real estate marketing tips: Find those missed opportunities for more business
- 10/18/09 01:43 PM
Since you did your quarterly, Back to School review last week, now is a great time to look for missed opportunities and areas that are ripe with business building potential. I came across a post at the Sales Lead Association blog that had some statistics that might be really eye-opening for some people. It is shocking that from 1979 to 2009 several figures remain constant in business annals… •More than 50% of qualified leads are never worked by sales •Less than 50% of a sales persons time is spent selling Numbers like these really bug me, because past leads and clients … (2 comments)
It’s Back-to-School time, and for some people that brings to mind annual physicals. It’s also a great time to step back and do a check-up on your marketing systems. Last month we talked about creating a Marketing Calendar, and hopefully you started one. If you didn’t (and I’m hoping it was because real estate is picking up in your area and you were SUPER busy!), the fall might be a good time to start one as business slows down a bit. Since I focus so much on building a referral-based business, here are some of the areas that I … (5 comments)
real estate marketing tips: How to create your own custom marketing calendar
- 09/13/09 06:28 AM
“If you’re not sure where you’re going, any road will take you there.” Most people have heard that quote as it relates to goal setting. And it’s very true. If you’re not planning out where you’re trying to get to, you could end up anywhere. But unfortunately, this is how many Realtors® approach their marketing. They understand the value, and are willing to budget it as an expense into their business budget, but often don’t really have a plan for where their marketing will take them, besides knowing that they plan to repeat a few newspaper ads that have worked in … (1 comments)
real estate marketing tips: Cool online tools for real estate agents
- 04/12/09 03:23 AM
Today’s Weekend Web 2.0 Wrap-up brings not one, but three online tools and videos you can use to increase your efficiency in social networking and online marketing. These tools are shared by Jack Humphrey at the Friday Traffic Report, and I believe all 3 can be of value to a real estate agent online. #1 - PingPressFM: a Wordpress plugin that allows you to post straight to your ping.fm account, which can then update all your other social networking accounts (Twitter, Facebook, LinkedIn, FriendFeed, etc.). Yet another tool that can keep you active on your social networks with less work on … (8 comments)
real estate marketing tips: Let your Prospects "See" the Results of Working With You
- 03/06/09 03:16 AM
If seeing is believing, are you “showing off” your satisfied clients? Testimonials are a great tool in generating new business and developing trust. You should be collecting them in some form as regularly as you can. But as we all know, sometimes seeing something makes a much bigger impact than just reading about it. Why not start collecting quick video testimonials from your satisifed and appreciative clients? While not every client may be appropriate, certain transactions or clients may stand out as great sources of testimonials. Getting a quick clip of a homeowner that was stressed about selling their house, and … (11 comments)
real estate marketing tips: A Sweet Real Estate Gift Idea
- 02/04/09 02:41 AM
With Valentines Day around the corner, many people will be expecting chocolate from their significant other. How surprised would they be to get some from you? High-end chocolates can make sweet, memorable client gifts for any occasion - closings, home anniversary, birthday/wedding/new baby, or just as a nice gift while doing a pop-by. At www.chocolate.com, they offer a huge selection of chocolate corporate gifts for all sorts of holidays. Here are a couple ideas:
For Valentines Day, or just because: check out their Four Piece Favor Box. It’s a great size for really unexpected gifts. .
With the upcoming … (10 comments)
real estate marketing tips: Make an impression with unique closing or referral gifts
- 01/28/09 06:56 AM
Are you always on the lookout for a unique gift to send to your clients as a closing gift, or as thanks for a referral? Check out the PSA Essentials stamp at FineStationery.com. More than your usual address stamp, they let you add personality and distinctiveness to a gift that will be remembered by your clients. There are lots of different designs, and many ways you could use these: Send a stamp to a client with their new title after they get a big promotion Personalize the stamp with a clients address for a closing gift Send one to business partners … (18 comments)
real estate marketing tips: 10 Things to Do With Your RSS Feed Footer
- 12/08/08 01:00 AM
I read a great post the other day from Traffikd, with a post on 10 Things to Do with your Feed Footer. He’s got some really good ideas on ways to extend your reach just through your blog’s RSS Feed. Some of the ones that would work for real estate agents are #3 - Cross Promote Your Other Blogs (or your website): This let’s you direct people to other spots on the web where they can find the valuable information you provide. Sometimes, there’s so much info on a blog page that people may miss a link back to your static … (9 comments)
real estate marketing tips: Make your monthly "touch" easier than ever with email leads
- 12/02/08 12:51 AM
If you’ve been collecting email leads into an autoresponder, what have you been doing with that list? How often do you “touch” them? Is it a systematic part of your monthly marketing, or just a “whenever I remember task”? Last time we talked about implementing an autoresponder sign-up, and ideas on what to offer people in exchange for their email address. But what do you do with them after they’ve signed up? Obviously, there’s the monthly ezine, if you do one. If you only do a print version, you can easily copy and paste one or two articles into your autoresponder, … (7 comments)
real estate marketing tips: Should you be collecting email leads?
- 12/01/08 11:44 AM
Are you collecting email addresses from your sphere and your website visitors? In planning for your marketing for the upcoming year, this is definitely something you should plan on implementing if you haven’t already. And even if you do, you could probably make your list work even harder for you. With the internet and email being such a big part of people’s lives now, you may find you reach some people better this way, instead of via mail. To start, all you really need is a simple autoresponder. Services like Aweber, Constant Contact and 1ShoppingCart are all good options. And while … (7 comments)
real estate marketing tips: 3 Reasons Clients Don't Come Back - And Ways to Keep Them
- 11/26/08 02:13 AM
Past clients are simply one of the easiest and cheapest form of leads around, so it’s in your best interest to understand why they might not be coming back - and what you can do about it. 1. They forgot. Most people simply don’t think about their Realtor® until they have an immediate need. Solution: Keep in touch with past clients regularly, through a variety of newsletters, personalized birthday, anniversary, appreciation or holiday cards from Send Consistent Cards, and by sending them market information or Just Listed postcards. 2. They weren’t happy with your service. Solution: You may not be able … (6 comments)
real estate marketing tips: The Top Ten Reasons Real Estate Agents Fail
- 11/25/08 02:06 PM
I recently came across an article called The Top Ten Reasons Why Real Estate Agents Fail. In it, the author quoted a recent survey that had been done of real estate agents nationwide, asking them the simple question: “What do you think is the biggest reason real estate agents fail?” Here is a sampling of their answers: 1. “I think they fail because even if I hand leads to agents, give them the tools to convert them to clients and train them on what to do after they become clients, the majority of those that are in their first 3 years … (9 comments)
real estate marketing tips: How to Write Achievable Goals
- 11/25/08 01:35 PM
Writing clearly defined, easy-to-measure goals is an important step in making plans for the upcoming year. As Stephen Covey says in The 7 Habits of Highly Effective People, you must "begin with the end in mind". Having a clear picture of what you want out of your business will make it much easier to plan how to get there. 1. Identify your goals What motivates you? What do you really want? If there were no limitations, what do you dream of? Do these different goals form a big picture? 2. Write down your goals using the present tense, … (14 comments)
What marketing was successful this year? What was a waste of time/money? Be honest with yourself. You may feel you need to have a billboard, or regular newspaper ads, or premium accounts with various webservices, but are they bringing in a solid return on investment? In this economy, this may be the year to come down hard on your underperforming marketing dollars. For online marketing, hopefully you have some form of tracking in place that lets … (7 comments)
real estate marketing tips: A "Fizzy" Real Estate Marketing Tips
- 11/07/08 04:00 AM
My post last week, Creative Marketing with Stamps, generated a lot of interest and enthusiasm from my readers. It seems like many of you understand the need to stand out from the crowd, and are looking for some fun, interesting ways to do that. I’m happy to help. Try myJones.com. You may be familiar with Jones soda? If not, they’re a specialty soda company that offers flavors like FuFu Berry, Blue Bubblegum, AmeriCola, and Green Apple, just to name a few. They offer a site called myJones.com that allows you to make your own customizable 12 pack by adding a personal … (6 comments)
We all know that word of mouth is a great way to sell something - whether it's a product or a service. This is a big part of the reason I push referrals. A satisfied client is doing your selling for you. But instead of just letting one person tell one person, you can take advantage of your client's story, and let it help you sell to everyone you meet. Yes, I'm talking about testimonials. If you're in real estate, you need to take advantage … (7 comments)
real estate marketing tips: Show your thanks with a hand-written Thanksgiving card
- 10/31/08 03:10 AM
It’s that time of the year when everyone begins gearing up for the holiday season. In only a few weeks, we’ll be celebrating Thanksgiving with friends and family, and focusing on the many things we have to be thankful for. It’s also a great time to show appreciation for your clients, new and old. This is the perfect time to sit down and handwrite a card for all your clients, with a simple message of thanks. Something as quick and easy as:
Thank you for thinking of me for all of your real estate needs. Your Real Estate Agent, Rich … (16 comments)
real estate marketing tips: Creative Marketing with Stamps
- 10/29/08 04:39 AM
Have you ever come across a really creative product, and realized there were lots of ways you could use it in your business? I just did! PhotoStamps is a neat idea - you take a photo, any photo, and they’ll put it on real US stamps you can use. There are lots of ways you can use this. Use custom postage on all your mailings, so everyone on your mailing list recognizes your face (or your logo). Or, take a nice photo of the house your client just bought, and send them a couple sheets they can use on their House-Warming … (73 comments)
I was reading a really thought-provoking post this morning from Loreena Yeo on Active Rain, Perfecting Your Inventory Knowledge in Your Neighborhoods, and it got me thinking about a situation that is happening a lot more with the current economy – taking listings in an area you’re not all that familiar with. This is probably because, as the market has cooled, a lot of agents are trying to supplement their business by expanding the area they cover. They’re also more likely to accept a listing in an area they’re not familiar with, where a few years ago they might have referred … (3 comments)
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