The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
Want to do something today – right now – that will help build your business?If you have a pen, a piece of paper, an envelope, and a stamp, you can do just that. You can write a thank you note.In fact, you’ll do even better if you write a dozen thank you notes. And if you make it a daily habit, yo...
06/12/2018
Your real estate prospecting letters can bring good results, or they can do nothing at all. It all depends upon whether you follow these five rules.1 – Never, ever begin with “I” or “We.” It’s your prospecting letter, but if you want your potential client to read it and respond, it has to be abou...
06/11/2018
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Yesterday evening, after the rain stopped for a bit, the mosquitoes came out in force.Were these passengers feasting on them before they feasted on Red, or did they just stop there to take a break?
06/10/2018
I've said this over and over again, and now Ron and Alexandra are saying it with a short video everyone should be able to understand: Choose a niche and become THE go-to expert. The NUMBER ONE mistake that luxury real estate marketing professionals make is trying to be all things to all people.  ...
06/09/2018
The first "first impression..."Today in real estate, and in many other professions, your initial “first impression” is either via a prospecting letter or card in the mail, a blog post, or a page on your website.That means your words need to be “right.” They have to sound friendly and conversation...
06/08/2018
Jay Markanich shares some information that could save us all from a lot of grief. I had no idea about this...    This is a head's up - beware the cheap LED light fixture! We have a 20 year old house, which we built.  It was time to upgrade the fluorescent kitchen light fixture.  I wanted LED. Loo...
06/07/2018
How the heck can you keep up? Between serving clients who want to find a home or get moved while the kids are out of school, to monitoring your own children’s summer activities, to entertaining out of town guests, to trying to maintain your own home and find a smidgen of “you” time, it can be hec...
06/04/2018
You know that in almost every case, home sellers will net more by hiring an agent.However, those homeowners don’t know that, or they wouldn’t be FSBO’s. So, should your approach be to teach them the error of their ways? Should you work hard to show them the benefits of listing with you?You could,...
05/20/2018
While the two terms are usually used interchangeably, and my Prospecting Letters page really contains more farming than prospecting letters, there really is a difference.Think about it.A prospector goes out into the hills, the desert, or the river beds in search of gems, gold, or other precious m...
05/10/2018
Summer is nearly here and buyers and sellers are looking for the right agent to help them accomplish their real estate dreams and goals.Will your bio show them that YOU are that agent?Right now would be a good time to take a look and ask yourself if it sets you apart from the dozens of other agen...
05/08/2018
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