The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
Perhaps you already have all the market share you need or want. You may be so well established that people think of you first when they think of real estate. But if not, you probably want a greater real estate market share. With the number of sales dwindling due to lack of inventory, increasing y...
06/08/2021
You do have an elevator speech, don’t you?If not, now is the time to write it and say it so many times that it doesn’t sound at all rehearsed.In case you haven’t heard that term before – your elevator speech is something you can say in the time it takes to go between floors in an elevator. In oth...
06/04/2021
If you're doing your job well, the answer is "Both."Have you thought about how much of your job involves being a real estate educator?Unless you’re working with experienced investors, education is a large part of what your clients need from you.It may also play a large part in your success as a r...
06/01/2021
Consistent real estate follow-up is one of the keys to success. Without it, there is not much point in bothering with lead generation. And – without it you’ll have little chance of repeat business and referrals from past clients.What does consistent real estate follow-up mean? How often is often ...
05/27/2021
Real estate lead generation is a task you can’t ignore if you plan to earn a good income as agent – or even as an investor.So where do you / can you get those leads? Let’s look at the many ways. You can: Purchase them Place ads in magazines and newspapers Place ads on billboards, bus stop benches...
05/11/2021
Your real estate reputation is and will be one of your most valuable possessions. Therefore, it is worth building and protecting.You actually have two reputations: one with past clients and one with people who are a part of the real estate business. That would include other agents, assistants, le...
04/27/2021
In today’s low-inventory climate, most real estate agents want listings – the more the better. You get them with good leads, combined with a successful listing presentation.First come the leads. How do you get them? In some cases, it’s through prospecting – sending a message that impresses a home...
04/23/2021
Power linemen are one of the two most under-appreciated groups in the U.S. Many don’t even give them a second thought.That’s a shame, because without their hard work and dedication to getting the job done, our lives would be very different.Without power linemen on the job, we wouldn’t be visiting...
04/18/2021
Real estate marketing has changed, and continues to change, but real estate buyers and sellers have not.The real estate marketing methods you use to reach prospective clients are far different than the methods used just a few years ago.Once upon a time, real estate brokerages depended upon print ...
04/08/2021
Everything we write about grammar in real estate marketing, spelling, and even page design is for the purpose of communicating easily and clearly. When you make it easy to read your words, they'll read them. When you make it easy to understand your words, they'll absorb your message. When you mak...
03/25/2021