The Real Estate Copywriting Blog

Recently I've received a few emails warning me not to fall for any of this summer's scams. This morning my inbox had two.One was a fake PayPal notice informing me that I was making a purchase for $400+. I've received that one a few times lately. The other one was funny: Your last membership updat...

Sounds like it, since they've fallen into the 7th grade use of the word "like."The TV is on in a room behind me, and I just heard an advertisement promoting the use of REALTORS(R).The actor was talking about handing the keys to a house to a young couple and he said "I was like..."Ugh! Save us fro...

Years ago, before I even had my own brokerage, one of my co-workers got involved with two men who came to town saying they wanted to buy every inexpensive house in town.In those days (1980's) we had plenty of them. Some were under $20,000 and in rugged shape. But they said they wanted them. They ...

Last weekend my elder son was here visiting, and we started talking about beef and the difference in quality between what we can buy in the grocery store and what we can buy from local growers. After an ad for a regional cattle breeder came on the TV, he mentioned there are more and more breeders...

Brochure boxes, also known as flyer boxes, really are a good tool. Someone who is interested can stop, pick up a flyer, and learn about the house or property without having to scan, search, click, or download.I’ve always recommended putting a small picture of the house (or view) that prospects ca...

You took some time, made some effort, and spent some dollars to get your designations, whether one or a dozen. You might naturally want to brag about that. So should you include them in your bio?Yes. But remember that there’s a right way and a wrong way to do it.The wrong way is to simply list yo...

Sometimes the words you use in your bio that you think would cause potential clients to trust you have the opposite effect.When I started working on our new "Be the answer" project with Florian, I decided to learn which words and phrases would cause AI systems to choose our clients as the answer ...

Are you ready to "Become the Answer"?A couple of weeks ago I wrote you about how AI queries are taking the place of Google searches for consumers who want to get fast and accurate answers.This is fantastic news for real estate agents, because it levels the playing field.No matter how you try to u...

A week or so ago I received this message:Hello, I was fascinated by your website's potential when I recently came upon it. It may stand out even more with a contemporary update, improving user experience, boosting engagement, and more successfully highlighting the worth of your business. I'd be p...

If you’ve been reading my messages for the past few years, you know I resisted AI at first.I still do resist it when it comes to writing. Not only did it steal some of my copywriting clients, it simply doesn’t produce good writing, especially for marketing.But that’s not what this post is all abo...