The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
A Realty Times article this morning explains why one REALTOR® believes that the change being considered by California is a good one. Under Assembly Bill 5, the test to determine who is or is not an Independent Contractor would be clarified. All of the following would have to be true in order for ...
06/18/2019
Why do you write blog posts, letters, and emails? To communicate your thoughts, of course!In order to communicate well in writing, the goal is to have your thoughts flow effortlessly from your mind, through your fingers, out to your copy, and from there to your reader’s brains, where they will be...
06/15/2019
 The following showed up in my email this morning, and I’m wondering if everyone else on Active Rain received it as well. I'm just assuming that they decided I was a realtor because I'm here. Others do. This proposal doesn’t make a lot of sense to me, but perhaps I’m missing something. Could just...
06/14/2019
A couple of weeks ago I visited Realtor.com to see if I could find any agents who said they specialized in real estate in our small town. I did not.I'm not sure if I wrote about it before or not, but most said they “specialized” and were “experts” in all of North Idaho, plus a town or two in Wash...
06/07/2019
When Billy Ray Cyrus came on the scene with Achy Breaky Heart in 1992, he caused a lot of controversy. I have no idea why some were so opposed to him and his song, because it was one of my favorite foot stomping songs of all time.I wasn’t alone. The song was the first country single to be certifi...
05/27/2019
Anybody out there in one of the "missing" states? If so - run to the store and find a good postcard - help Ed help his grandson! Reaching the Home Stretch for the Grandson's Postcard Project   For those who are not familiar with this topic, I have been helping my Grandson Raphael and his class wi...
05/24/2019
My thanks to Nina Hollander for this post and the video. For too many, Memorial Day weekend is just a celeberation of the beginning of the summer season; an exta day off work; and the opportunity to escape to lakes or mountains for camping.  I fear that many give no thought to the many who sacrif...
05/24/2019
Do you ever give thought to your typography? Do you even know what that means? I'll admit that this is a word I have never really thought about. However - An email from Yoast yesterday emphasized the importance of typography in our on-line offerings, so I thought I'd better see what it was all ab...
05/18/2019
Anyone who has been involved with real estate for any length of time has encountered time wasters. They might be people in your office. They might be loan officers. They might be title company reps. AND - they might be people pretending to be sincere buyers or sellers. Denise's article is about b...
05/18/2019
This is important information for home buyers, so read it and share it with your clients.It could be a good tool for a young person just starting to build a credit profile, but it spells trouble for anyone eager to purchase a home in the near future. Experian Boost - Don't  Do It!        You've p...
05/16/2019
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Marte Cliff

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