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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
Since the advent of the Internet, email, and texting, communication has become more and more informal. Many people no longer address each other by Mr., Mrs., Miss, Ms, or even Doctor.That’s probably fine – but it depends upon the person you’re addressing.I think of my Mom – and how steaming mad s...
If you send prospecting letters…Do you use postal mail or email?This week a real estate agent who had purchased some of my real estate prospecting letters called to ask whether she should send them by postal mail or email.I told her that I hadn’t heard from any agents who had done a split test on...
Denise offers 5 innovative ways to arrive at a valid listing price when there are "no comps." I think agents should print this list and refer to it every time they run into one of these difficult-to-price listings. Pricing in the Land of "No Comps" Agents already list confidence in pricing as one...
 If you stop and think about how many people become licensed and then wash out after short time, the numbers are pretty amazing.Tom Ferry says he’s quoting NAR when he says 87% fail in the first 5 years. Here in our small town, I’ve lost count of the number who started and stopped within just a y...
When you answer an inquiry about one of your listings, how do you know who the caller really is?You don’t. That caller could be a potential seller, wanting to see how you handle inquiries.He or she could be another agent, wanting to see if they can learn anything you might tell a potential buyer,...
Agents who want to succeed must start working on their education the minute they walk away from that last real estate class - and never, never stop. Becoming a real estate agent in Ohio is relatively easy.  Take four courses, pass a state test, get hired by a broker and you're legally authorized ...
When you write to a specific prospect, or even send a mass mailing, you will hopefully invite them to visit your website. You might also invite them to visit you here on Active Rain or to connect with you on Facebook, Twitter, LinkedIn, etc.By inviting them to read your blog posts, you’re hoping ...
Do you know what makes you stand out from all the other agents in your market? Do you know what makes you the best choice for prospects in your niche or geographic territory?Quite often, when I speak with agents who need me to write an agent bio for them, they can’t answer those questions. In fac...
In your efforts to promote your real estate services, do you attend HOA meetings, Chamber of Commerce meetings, and meetings of the Planning & Zoning Commission and the City Council? I believe you should, for three good reasons: You'll be seen by the community leaders. You'll actually KNOW what's...
There's nothing glaringly wrong; you think you understand what the writer was saying; but somehow what you just read - or wrote - seems "off." There's something wrong with it, but what?Sometimes the problem is “parallel construction,” or rather lack of it. What does parallel construction mean? It...

Marte Cliff

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