The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
Do you dream about your work?I do, and one morning I woke up dreaming that I was writing a blog post about potatoes. Since potatoes have nothing to do with real estate (unless you're selling farmland that produces potatoes), I suppose it was due to a conversation I’d had the previous evening rega...
09/20/2018
Do you remember Rule #1 in writing real estate marketing copy? I seem to harp about it every now and then. But – since it still appears to be the #1 most frequently broken rule, it seems like a good time for a reminder. Maybe there's another rule that tops the list – like keeping the copy tight o...
09/15/2018
Switching brokerages – or opening your own – is a lot of work. Your information needs to be updated with the real estate commission, MLS, your E&O provider, and on and on. At the same time: You have to have new business cards and other marketing materials printed. You have to update the pages on ...
09/01/2018
You’ve read plenty of resume’s. They all outline a person’s education, work history, and skills. Employers use them to try to find the most qualified candidates for a specific position.Since the home buyers and home sellers who choose you are also technically employers, shouldn’t your resume’ be ...
08/31/2018
By disappearing, I mean people who meet with you and tell you they are ready to buy – or to list – and then suddenly, they don’t respond to calls, emails, or texts. I recall one young couple from my days as an agent. They were a co-worker’s buyers, but she was tied up and asked me if I’d show the...
08/29/2018
Your real estate agent bio is one of the most important documents you’ll ever write or have written. It presents the image you want the world to see. It showcases your expertise and abilities while letting your personality shine through. It gives potential clients reasons to like you, trust you, ...
08/24/2018
My thanks to Carol Williams for writing this post and reinforcing what I harp about all the time: Successful marketing requires consistency! "I'll make you an offer you can't refuse."-The GodfatherOn June 5, 2017 I published the following content in a blog post.  Although it did garner the covete...
08/21/2018
Lately I've been shocked by the people setting up Go Fund Me accounts just because they want the money. I've been even more shocked by the amount of money they've amassed. This morning's email brought a new twist. It was a message with the subject line: "Meet (name)." The message it contained was...
08/21/2018
Last Thursday night I made a big mistake. Realizing that since my husband became hooked on You Tube's monster machine videos we were using more than our allotted 10 Gigabytes of data in a month, I decided to upgrade our Hughes Net service. After going on line to check the pricing, I called and sp...
08/20/2018
If you have buyers who want new construction, heed Barbara Todaro's advice. First, educate yourself about the extras contractors are apt to offer. Learn which are smart and which are not. Learn what are reasonable prices for those extras. Then educate your buyers. If you're a buyer's agent, it IS...
08/14/2018
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Marte Cliff

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