Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
ARCHIVED BLOG POSTS
Last Saturday my friend and neighbor called to tell me he’d gotten a call from Publisher’s Clearing House. He’d won $2 million plus a new Mercedes. He was convinced the call was real because they didn’t ask him for any information – such as a bank account of Social Security number.He knew I’d got...
Back when I was an agent there were several in our market who had a habit of “buying” listings. It was pretty easy in the pre-Internet days. Homeowners and property owners didn’t know the value of their homes or land.Unscrupulous agents would promise a high price to get the listing signed, then w...
Choose your target, then market consistently. Over the years I’ve met agents who mistakenly felt that direct mail for real estate prospecting was the same as direct response marketing. They thought they “should” get results from just one mailing.Unfortunately, marketing studies show that if the...
For the last few days I’ve been getting emails urging me to buy a book on how to take a stand on social / political issues without losing my customer base.According to this email, “Silence speaks volumes.”Of course I don’t know which side of the various issues this person is on, but I expect that...
For the past several weeks my printer has been acting up. Sometimes it picked up two sheets of paper at a time, printing part of a page on one and part of the page on the other. It was annoying, but since most of what I print is for my own reference, I could live with it.Then last week it started...
Today, as every day, I give thanks for living in America – the country that President Trump last night called “The most magnificent country in the history of the world.”I’m thankful to our Founding Fathers (and the women who supported them). I’m also thankful to all the brave men and women who ha...