Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
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Sometimes, writing real estate web copy, prospecting letters, or personal brochures for real estate agents is a mammoth chore! You see, I encourage every agent I work with to get out of the "me too" mold and let their prospects know why their service is special. And that's where it gets difficult...
Small details often mark the difference between promotional materials that motivate your prospects and those that are quickly tossed aside. One of those details is flow... how the words roll through your reader's minds, carrying them onward through your message. You know what I mean. Sometimes yo...