Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
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When you get face to face with sellers, you can get the listing. When you have a buyer, you're able to establish an instant rapport and guide them smoothly through finding and buying the perfect home. So why do you have such trouble finding those buyers and sellers? Why does your written marketin...
Do you realize that the people who do the most - for customers, clients, and even friends - are often the last to notice their own efforts? I find this with my Realtor clients more than any others. When they hire me to write letters or web copy, some of the first questions I ask are "What do you...