The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.



Almost everybody writes the same boring "3 br, 2 ba, family room, deck" kind of ads that do absolutely nothing to entice prospective homebuyers. To get more people interested in your listings, do something better! Begin by thinking about the very best feature of the home (or property). Then, desc...
According to reports I've read today, 720 will get you a loan, but 760 will get you the best rate on a 30-year fixed rate mortgage. You can get by with 740 if you're willing to lock in to a 15 year fixed rate. According to John Ulzehimer of, the average credit score is 690, so most con...