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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.

ARCHIVED BLOG POSTS

2010 

Real estate agents who don't enjoy writing often fall prey to an unworthy goal: That of trying to write an all-purpose letter - just to get it over with so they don't have to do it again. The result, unfortunately, is usually a "no-purpose" letter when it comes to results. A letter came to me rec...
05/24/2010
I have a question for you agents who deal with repossessions and other homes that have been trashed. I'm wondering about "normal" procedures. A friend of mine from out of state is interested in a home here that needs one heck of a lot of work. She hasn't seen it in person - only the photos on MLS...
05/19/2010
We all know looks count - even in my work as a copywriter, the way the copy looks makes a difference. If I globbed all the words together in one long paragraph, no one would read what I wrote. And no one would hire me! And we all know that staging a house increases its chances of selling, or of s...
05/18/2010
Effective communication, like an effective conversation, involves listening as well as talking. This really came home to me yesterday when I spent some time talking with my son’s neighbor. We were all outside watching the kids play when I commented that it was nice to have so many children in the...
05/09/2010
What’s going on? Are realtors not marketing their listings, or are Realtors not communicating with their listing clients? The reason I ask is because an article that I wrote and posted to EzineArticles.com back in January of 2006 is once again in the monthly “most viewed” articles category. Over ...
05/07/2010
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