The Real Estate Copywriting Blog
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
ARCHIVED BLOG POSTS
2010
5
Comments
Do you know about the Petsmart Shelter Challenge? Every few months they hold a contest to see what shelter can get the most votes over a period of time. The one with the most votes overall gets a large prize, and the one with the most votes in each state wins $1,000. This small cat rescue really ...
11/10/2010
You know you should be staying in touch with past clients all year round, but if you’ve gotten busy and let this slide, do it now! Why is now so important? Because the holidays are right around the corner. People will be moving around, visiting more than normal, and thus – talking a lot. Some of ...
11/09/2010
10
Comments
Better safe than sorry! Today I got an email from one of my copywriting clients - and it looked suspicious. So before I clicked the link I wrote to ask her if she'd sent it. And no, she had not. This email had no subject line and the entire message consisted of a link. It showed that "she" had se...
11/07/2010
10
Comments
If you aren't involved in direct response marketing, you may never have heard of Bob Bly. He's one of the "big names" in that arena, and he writes for several different magazines both in print and on line. Tonight I read his e-letter and came across an interesting tidbit, which I'll insert here ...
11/06/2010
2
Comments
If you live in one of those cities where politicians will be coming and going as a result of the elections, and if you work as a buyer's agent - this is a great time to get some prospecting letters out in the mail. A few of the new office holders may already live there, but look and see how many ...
11/06/2010
9
Comments
It seems like there's a lot of controversy over the use of photos and other graphics on our blogs and websites. Some say they add interest and cause more people to read the text. Others say they detract from the message. Personally, I enjoy the graphics I see here on Active Rain, and I try to fin...
11/05/2010
10
Comments
Our nearest neighbors are a couple in their mid-80's who sometimes need help with doctoring their cattle, mending a fence, installing a new light fixture, etc. Most of the time it's my husband who goes to help, except when it's the typewriter that won't work. Every time they ask me to fix that I ...
11/04/2010
20
Comments
We live in "hunting country" where it really isn't safe to be out walking around in the woods at this time of year without wearing hunter orange. So when my husband wanted to go looking for firewood, we had to figure out how to keep Ralph safe. I went to the local thrift shop in search of somethi...
11/03/2010
7
Comments
More and more marketers are using video these days - in real estate and everything else. I expect that's a good thing in some instances - like when you want to take people on a tour through a home for sale and show them around the property. But it does have drawbacks. I am technologically challen...
11/02/2010
Rainmaker
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Marte Cliff
Your real estate writer