The Real Estate Copywriting Blog
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
ARCHIVED BLOG POSTS
2011
Traveling down the Spirit Lake Cutoff Road, one might wonder at those huge greenhouses set back against the hills. The sign is unobtrusive, so you just might miss the fact that the public is welcome to come, enjoy, and of course - purchase flowers. These seven huge greenhouses supply many of the ...
05/23/2011
I love the old quotes, and Chris brought us a classic today. The other one I like says to be careful what you write - and only publish words you won't be ashamed of if your Mom, your Grandma, your spouse, your boss, your clients, your best friend, your co-workers, or your kids were reading it. Be...
05/23/2011
What kind of mementos tie you to your ancestors? Old photo albums? A family Bible? Heirloom silver? For me it's dishes. Today when I was mixing up bread dough to have fresh bread with dinner, I thought about how fortunate I am to have my Great-grandmother's bread bowl. Every time I use it I think...
05/22/2011
6
Comments
This morning I received an email that I know is bogus - but in what way? And what should I do? I captured it as a .jpg to put here, but AR says I can't do that right now. So - the jist of it was that it was an auto reply from an email I supposedly had sent under the subject line "Does Your Cause...
05/22/2011
6
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The fate of dogs and cats in this economy is something we read about in the news every now and then. People lose their homes and have to move to rental units that don't allow pets or units that require huge deposits for pets - so they simply walk away and leave them behind. I can't imagine ever l...
05/21/2011
Do you have sellers who are relocating to the Yukon Territory? Do them a favor and tell them about Chris Meger. Chris is filled with enthusiasm and a determination to provide the best service the Yukon has ever seen. Before deciding to pursue a career in real estate, Chris taught emergency respon...
05/20/2011
7
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Do you ever get started with something you think is a good idea, then get side-tracked and forget all about it? Today I got a reminder of the fact that I do that. I got a Google alert on my name and it led me to a site called Amazines – where I had posted 4 articles back in 2007. (It took Google ...
05/19/2011
A couple of weeks ago I was asked to contribute an article to a marketing website. They furnished me with a list of questions about hiring a copywriter. Why you need one, how to choose the right one, etc. When I got to “What are the warning signs?” and wrote my opinions, it occurred to me that th...
05/18/2011
0
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Laurie offers up a comprehensive list of 10 steps to success for rookie agents - and for agents who are not seeing the success they hoped for. I'm going to turn off comments on this post - because everyone who needs this information should read not only the post, but the comments from both Laur...
05/18/2011
13
Comments
Are you ever tempted to use $40 words when posting to your blog or writing to a prospect? Be careful with that! There are a couple of copywriting "rules" that everyone should follow (unless they're writing to appeal to people in academia.) The first is to never use a big word if a little one will...
05/17/2011
Rainmaker
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Marte Cliff
Your real estate writer