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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.

ARCHIVED BLOG POSTS

2011 

This morning I had a call from a past client. She needs help, but this time it's not in my field of expertise. I helped her with marketing copy and with editing her book chapters, but now she needs someone to do the layout before she sends her book to be printed. This will be a self-help book, al...
06/21/2011
In addition to writing web copy and email campaigns, I also write articles for a few clients. So I read a lot in search of ideas, then do a little research to see different sides of a story. Yesterday I was wandering around the Internet, looking for "new news" when I came across an article tellin...
06/20/2011
Because I'm a real estate copywriter/marketer, and because I offer pre-written prospecting letters, I often get emails from agents. Many of them are trying to figure out how to build their businesses without spending a lot of money. I tell them they can't promote themselves with NO money, because...
06/20/2011
It’s one thing to live in a community, or even to come in person to look around and get acquainted before deciding if you’re going to buy in that community. It's another thing to be a relocating buyer coming from a long distance - with a commitment to live in the community, and not much time to c...
06/18/2011
Thanks to Richard Zatesky for this timely information / warning. Now that more and more foregin nationals are buying up U.S. property this situation is one that many rental managers could run into. Especially those who handle commercial properties. What you don't know CAN hurt you! As a realtor, ...
06/18/2011
Since I'm not a real estate agent any more, I'm kind of assuming that this company just got addresses from Active Rain and assumed everyone was a sales person. I get that now and then, and think "so what?" But this promotion bothered me... Maybe I'm being too ... "something? But I think virtual s...
06/17/2011
Over the last week or so I've gotten big full color postcards from both Wild Blue and Hughes Net. They're telling me all about the U.S. Recovery Act and how it's bringing low-cost, high-speed Internet to rural areas. For only $39.95 per month - forever - I can have high speed Internet courtesy of...
06/17/2011
I so appreciate Christine's attitude! Really, we can learn from every experience, every day. But so many simply walk away from a disappointment without stopping to consider what gem of wisdom they might gain from it. They say when we stop growing, we start dying. The same could be said for learni...
06/16/2011
I so appreciate Christine's attitude! Really, we can learn from every experience, every day. But so many simply walk away from a disappointment without stopping to consider what gem of wisdom they might gain from it. They say when we stop growing, we start dying. The same could be said for learni...
06/16/2011
    After reading all the good advice about recycling old posts, I’ve been revisiting some of mine. This one, entitled Are You Embarrassed To Admit You Need a Copywriter, was published on February 24, 2008. It was my 6th ever post and got one comment. That comment was from a home stager who dropp...
06/16/2011
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