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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.



Do you ever get confused over which word to use? I sure do, and writing is what I do. So when I ran across this bit of instruction about when to use "less" and when to use "fewer" I decided to share. Use "less" when the subject can't be counted. Use "fewer" when it can. For instance, when discuss...
Do people still read print messages? Sure they do, and since "real" messages in print are becoming more and more infrequent, they'll probably work even better than when I used to write and mail a monthly newsletter for my real estate company. Thus, my my "best practices" recommendation is to writ...
You may have seen my blog about the problem with my new HP computer.For a month or so I was letting it drive me crazy. Unless it's connected directly to the satellite cable, I can't get to my own URL's at all. If the router is even connected, it simply refuses. But the strange thing is, even conn...
Are there really RULES that must be followed for an effective marketing message? Yes, and these are two of the most important: The subject: One of the most important is that the message must be about the reader, not about the writer. Rule #1 for any marketing copywriter is that we must never begi...
Am I the only one who sees some humor in this? First the Feds push the banks to hand out "zero down" mortgages to people who really couldn't afford to make payments on a home. Then the house of cards came tumbling down and they handed out money to prevent the banks from failing. And now... FHFA i...
Although our small town of Priest River, Idaho doesn't have a store that posts the school supply lists - or a store that carries the required supplies, the Staples store in nearby Sandpoint does. They'll also have everything on the list - a big plus for parents who don't want to go from store to ...
In a given week I visit about 10-12 real estate agent websites. Some because an agent has inquired about my copywriting services and I want to see what they already have, and some because I'm looking at my clients' competition. Agents often tell me that they don't get much response from their sit...
Like the ant in the old tale of the ant and the grasshopper, this little guy is planning ahead for winter. And he's working hard at it.  I always tend to assume that animals have an inborn sense of what they need to do, and that's what guides their actions. In this case, I'm not so sure. Maybe th...

Marte Cliff

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