The Real Estate Copywriting Blog
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
ARCHIVED BLOG POSTS
2011
Last week came with a special treat for me – a phone call from an agent who had purchased one of my real estate prospecting letter sets. She had a question about using the letters, but after I answered the question we visited for a bit. I got to learn a little more about the real estate market ...
10/08/2011
When you need to write a real estate marketing message and can't get started... You have an idea for a real estate marketing letter or perhaps a new web page for your site. It rumbles around in your head; you visualize plenty of good lines and important points you want to make. So you sit down to...
10/07/2011
Kirsten relates an outrageous story in this blog post - and it comes with a "moral to the story" - a warning that consumers should heed. If a person claims to be a "local expert" make them prove it. A few well-chosen questions about the city in question would be a good start. But I'm thinking tho...
10/04/2011
15
Comments
One of the first things instructors tell aspiring copywriters to do is to read and study the "Old Masters." Their speech is old fashioned, their methods of delivering messages are definitely out of date, and they are decidedly sexist in their assumption that all marketers are men - but their co...
10/03/2011
Cheaper than rent! Home ownership has always been the American Dream – and it can come true for you with this Priest River country duplex at 691 Hoop Loop Road. Through FHA or Idaho Housing, you can become a home owner at 691 Hoop Loop Road with little or no down payment, and your tenants will su...
10/03/2011
14
Comments
Lately my in-box has been presenting me with odd messages from people who assume I know what they're talking about. For instance, one letter today was urging me to sign up as an affiliate. But... an affiliate for what? And who is Mike? I don't really have time to be an affiliate marketer, so it...
10/02/2011
Rebekah is on a roll this week-end, with information that needs to be shared with as many as possible. Knowing that VA loans are assumable is important - but equally important is knowing the "ifs, ands, and buts" that go along with the assumption. Did you know that all VA loans are assumable even...
10/02/2011
Gabrielle reminds us that there really is some good news in this market. Sure, those homeowners who have been there for years and have equity have "lost" what they could have gained if they'd sold in about 2007. But they weren't living in a home with the intention of selling. They had homes they ...
10/01/2011
Karen has written a compelling post about the wise use of time. Rather than sit and worry, she's using her "empty" week to get busy making things happen. Even the "me" time is valuable, because she's recharging her batteries and taking care of some personal business that will get shoved aside whe...
10/01/2011
4
Comments
Deborah has brought us some important food for thought today. Does a full life consist of how much "stuff" you can accumulate and how many people you can impress with your wealth and prestige, or does it consist of the enjoyment you get from living? The rat race, explained A cruise boat docked ne...
10/01/2011
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Marte Cliff
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