The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.

ARCHIVED BLOG POSTS

2012 

2 Comments
Accurate record keeping is necessary to doing business. At least, that's what I've always believed. I've never been too shocked when the government revealed that it didn't know where millions or billions of dollars went. After all, they have thousands of workers making new errors every day - some...
02/03/2012

8 Comments
Excessive (or Unusual) Adjectives – They're Too Much of a Good Thing in Marketing Copy I don't use many adjectives as a real estate copywriter – and I never use any uncommon ones. They simply don't belong in marketing copy because they would draw attention to themselves and away from the message....
02/02/2012

12 Comments
The other day, when I wrote about all the strange things going on with computers, I said "Maybe it's sun spots." Then yesterday, the owner of our local health food store mentioned that she thinks the solar flares are affecting her energy levels... she feels weird. Today, the computer is doing mor...
02/02/2012

2 Comments
We convey SO much information with our body language. It's important not just in looking good for an interview, but for making customers, friends, and co-workers feel comfortable. I think it also affects whether people believe they can trust us - or not. Body Talk: Top Tips from Body Language Exp...
02/01/2012
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